Direct Mail and Email Marketing – A Perfect Mix

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Research has shown an increase in overall results when offline marketing is coupled with online marketing!  The blend creates a seamless and effective campaign that stretches from an email inbox to their front door. 


Think of it this way...while some people may enjoy watching Food Network and HGTV, their viewing habits may sway between channels from time to time.  The same is true when it comes to how people interpret the marketing that is sent to them.  If you're not present in both the inbox and the mailbox then you're marketing is going to reach the full potential of what it should.


Another important consideration of using direct mail in tandem with email marketing is to make sure that ALL marketing materials have consistent branding. This means including a consistent tagline, color scheme, and call to action.  If you send an email blast to prospects, they should be able to recognize you when they receive a follow up direct mail piece. This provides an increase in recognition and trust in you and your business. By contrast, a postcard and an email that don’t a share a common message are much less likely to resonate with the prospect.  


There is no silver-bullet when it comes to your marketing, but you can certainly improve your odds by implementing a multi-channel approach.  


Learn more about how to combine your direct mail and email marketing campaigns by visiting today. Call, click, or chat us! We want to earn your business and help you reach you reach your marketing goals! We’d like to give you 95% off your first order. Yep, you read that right. Get 500 postcards for just $10. Just click here and use promo code ACTIVE1404.


Comments (4)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. I need to paln my marketing strategy for the new year.

Nov 11, 2014 08:22 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I really enjoyed this blog. Thank you very much for sharing this multi-channel approach.

Nov 12, 2014 08:48 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale - it seems Staples also is running the same discount 5x7 postcards for $10 and 1000 for $19. (So why not use our own ExpressCopy?)

Nov 12, 2014 12:55 PM (design, print, and mail postcards!) - Portland, OR

Hi Praful, I browsed around a bit and the only offers I saw from Staples were 100 postcards for $10, and $19 off when you buy 1000 postcards, which isn't quite as good.

Another nice thing about our offer is that it covers two-sided, full-color printing, so your whole postcard will be bright and eye-catching! We also have dedicated customer support to help at every stage of the process...and some snazzy new free templates that you can see at:

Nov 13, 2014 04:14 AM