Lessons Learned at NAR Annual

Services for Real Estate Pros with HouseLens: Video Marketing for Real Estate

Did you go to the National Assocation of Realtors Conference and Expo last week in New Orleans? HouseLens did! We had a ton of fun, worked very hard, and learned some key lessons in the process. Here were our takeaways from the conference—I’d love to see yours in the Comments!


The entire HouseLens contingent in the booth. L-R: Kathryn, me, Andrea, Andrew, Michael, Sara, Jim, and Andy.

You need an “Easy” button. So many of the agents who stopped by our booth talked about the stress of juggling home, family, and business ownership. We get it: you have a lot on your plates. Let us help you with at least one thing. Don’t use your precious time on DIY photos and video—spend it closing leads, showing homes, and making listing presentations! We can create your marketing content much more efficiently, and for a great price. Speaking of which . . .

You care about affordability. Almost every agent who visited our booth wanted to know about price. As small business owners, you have to watch every dollar. We realize that it’s important for you to get a good value for your money. That’s why our Standard Package starts at just $200-250 dollars in most markets and includes not only a video tour, but also photographs, a branded and unbranded webpage with free hosting, and a printable flyer. Not to mention access to everything through our Agent Portal and help from 7-day-a-week customer service.

Teamwork is important. I attended the General Session along with fellow HouseLens executives Andrew Crefeld and Jim Griffin, and our Marketing Communications Coordinator Kathryn Royster. We were floored by Commander Mark Kelly’s speech. His play-by-plays of flying combat missions in Iraq and space shuttle missions were amazing. Through all the drama and humor, we caught a consistent message: build a good team, listen to them, and do whatever you have to do to work together. Becoming a leader in your market requires creativity, innovation, and problem-solving, all of which come more readily when you operate with an excellent team.

With my team at Cafe du Monde--we had to walk them off later, but those beignets were delicious!


So is giving back. We were all deeply inspired by NAR’s Good Neighbor Awards, which recognize the contributions of five Realtors who have given back to their communities in meaningful ways. One honoree runs ultra-marathons to raise money for his local children’s hospital. Another provides affordable childcare for impoverished single parents so they can get back to work. Still another helps special needs children obtain the medical equipment they need. We all left the General Session awed by their perseverance, compassion, and initiative—and eager to make a difference ourselves.

Did you attend NAR? What were your takeaways?

Comments (0)