Wait a Minute Mr. Postman (or woman).

By
Real Estate Agent with Success! Real Estate

     It is so easy to order the big, bright and shiny full color postcards from the comfort of the home office, that I have decided to do more of it in 2015.  This past order was a 'Just Sold' card that is going to 200 homes around this Brockton, MA  property.  The printing, labeling and postage came to about $65. per hundred, or $130. total.  These are going to be hand delivered to each home and will be physically handled by the homeowner.  It will be information that should be of interest to them.

     People get less mail now than they used to, so this piece will stick out a little more.  While it is likely to get tossed out, the information will be noted, not deleted like an annoying spam email.  When they drive past the house they will mentally refer back to the information from the card.  "They got that house for a pretty good price," or "I can't believe they got that much for that house."

     The postal service gets a regular beating at the hands of the media, yet it remains one of the best bargains in America.  Pay your bills online and there is the increasing possibility that your account will get hacked.  How convenient will it be that day?  I did pay the printing company with a credit card, but it's one that they already have on file.

     On line marketing, blogging, video, and the myriad other ways that we get business are always going to need to get done.  My feeling is that a card or letter, delivered by your mail person because it was directly addressed to you, is just a bit more valuable

 

 

Comments (11)

Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Dan, couldn't agree more.  Great insight!

Nov 15, 2014 02:15 PM
David Saks
(retired) - Memphis, TN

Fine post and great information as always. Have a great day ahead.

Nov 15, 2014 05:04 PM
Dan Derito
Success! Real Estate - Brockton, MA

Thank you Michael.  It's sort of a pet peeve of mine.  

Nov 15, 2014 10:15 PM
Dan Derito
Success! Real Estate - Brockton, MA

Thanks for stopping by David.

 

Nov 15, 2014 10:16 PM
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

Thanks for the share....Happy Holidays to your and your family...

 

cheers....

Dec 18, 2014 08:39 PM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

We love our postal people here in Missouri!  They do a great job and I find them a wealth of information. They always brighten my day.

Feb 28, 2015 01:05 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I was looking for your current blogs. I hope all is going well for you.

Mar 10, 2015 01:30 AM
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

That seems to be a trend now, Dan.  I see more and more Realtors getting back to the "old" way of doing their marketing.

Mar 11, 2015 03:09 AM
Dan Derito
Success! Real Estate - Brockton, MA

Roy-I need to get my butt in gear and do more blogging.

Pamela- I hope that you are correct, and I think that you are.

Mar 12, 2015 09:50 AM
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

If I'm correct, Dan, I may have to renew my postal permit.

Mar 16, 2015 03:00 AM
Dan Derito
Success! Real Estate - Brockton, MA

 Pamela, some print shops use their own permits. The "Every Door Direct Mail" (EDDM) program is at a very discounted rate, and is mailed to an entire mail route.  

Mar 16, 2015 03:26 AM