SEO vs. PPC

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Services for Real Estate Pros with The Virtual Link

An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused.  I don't do PPC!  PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is rarely recouped. 

I told her if her client wants to throw away her money like that, just send ME a check for doing absolutely nothing instead of sending it to the PPC companies who are already making tons of cash off of people/companies.  While a PPC company returns virtually nothing in the form of real leads I will at the least send a thank you card!

A lot of readers might disagree with this statement, and that's fine, different strategies work with different people, but my personal experience in managing PPC campaigns for agents is that zero (yes NONE) of those clients were (a) happy with their ROI (b) happy with me after spending hundreds sometimes thousands of dollars on PPC campaigns that netted them a big fat goose egg.

So - I don't offer PPC services any longer, haven't in a few years.  It's a waste of money.  I always recommend that an agent spend that money on search engine optimization services so that their sites are naturally ranked higher in the search engines.

My theory is this, let's say you have a budget of $500 a month to spend on marketing and you choose to spend it on a PPC campaign...I can tell you in advance that you'd be lucky to score one client/sale off of that campaign...so let's say 8 months down the road, after spending $4,000 on fruitless marketing efforts you're financially strapped and can no longer afford the $500 month budget for marketing.  Where are you now?  You're without a marketing budget and just as low in the search engine rankings as you were when you started.

So what have you accomplished?  Absolutely nothing! 

Find an SEO expert and work on your rankings!!  Quit throwing your money away because most home buyers who Google online do NOT click on the paid advertisements...and here's a little secret - the ones who ARE clicking on your paid advertisements are probably your competitors!

Real Estate Virtual Assistant

 

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Rainer
3,396
Kevin Clarke
Coldwell Banker Apex - McKinney, TX
Coldwell Banker Apex, Texas
Thanks for the information.
Apr 04, 2008 02:01 AM #1
Rainmaker
575,658
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re
We agree we are working hard on SEO and have elected to avoid PPC.
Apr 04, 2008 02:03 AM #2
Rainmaker
1,086,553
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Ann I would agree that as far as an investment goes the long term benefit of having a highly indexed site is much better than any ppc campaign.
Apr 04, 2008 02:13 AM #3
Rainmaker
605,333
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

I just sent you an email, Anna.  We have actually been considering PPC but your post has me second-guessing that decision.  I look forward to your response to my email.

BTW, I looked at some of your work and it all looks great!

Tim

Apr 04, 2008 02:36 AM #4
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Rainer
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Anna Jones

Real Estate Virtual Assistant -Marketing Assistant
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