As you know a home foreclosure is an extremely stressful time for homeowners. Because homeowners have been living in fear from banks and creditors they’re often scared to answer the phone or even open their mail. Your ability as an agent to assist them with options such as loan modifications or short sells is always going to be limited in your ability to actually connect with those in need. Here are a few options that can help you successfully connect:
1) Postcards. While troubled homeowners may not open their mail on consistent basis, they will certainly notice a postcard. A well-crafted postcard works similar to a billboard – conveying a short, simple message that is almost impossible to ignore. Just like all your of postcard marketing campaigns, you need to focus on the simple message that will attract attention. The bottom line is to convey the fact that options are available, but the homeowner needs to act now. A sense of urgency, but also staying positive, is the best way to capture attention.
2) Door hangers. A quick, easy and non-obtrusive way to reach the distressed homeowner. Just like the postcard, the message is key.
3) Flyers. Reach out community centers, local housing authorities and employment offices to see if you can leave flyers and become a central point of contact for that neighborhood.
An important fact to remember is that every neighborhood has people who are facing foreclosure. Also, there are resources out there, such as ForeclosureRadar.com, that will help you target specific addresses that might be going through impending foreclose process.
Do you have experience working with distressed homeowners? We would love to hear from you and learn about your experience.
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