You're Not Just Selling a House: You're Selling a Lifestyle

By
Real Estate Agent with PureWest Real Estate RRE-RBS-LIC-79897

 

 

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Have you listed your home for sale? If so, you’re agent has likely spent a lot of time crafting your listing and highlighting the many features of your home and property – but have have they focused on the community around your home as well? Let’s take a look at a few ways that you can promote the qualities of your local neighborhood as you’re working to convince a buyer that purchasing your home is a great decision.

Give Your Buyers The A Tour Of The Neighborhood

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After your listing goes live it won’t be long before potential buyers and their agents are calling to set up viewings so they can see what your home looks like in person. When a buyer tours your home, offer to spend a few minutes giving them a quick tour of the local community as well. Have a quick route determined beforehand which takes you past schools, medical facilities and other amenities that will help to reinforce that your area is a great one to live in.

 

Highlight Local Community Centers And Parks

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Do you have a community center, fitness center or large park nearby? If so you’ll definitely want to ensure that your buyer knows about these – especially if you’re selling your home to a family with children. Modern buyers are very appreciative of green space and local cultural amenities as in many areas they’re becoming a bit harder to find. Point out just how close those local running trails are or how the recreation center is just a short jog away.

 

Have A List Of Local Restaurants And Shops Handy

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Whether you live in the suburbs or the downtown core of your city, it’s likely that you have a number of restaurants, cafés and shops nearby. Consider making a quick list of these, highlighting any favorites or popular spots that are well-known to everyone who lives in the area. Virtually everyone likes to dine out on occasion, and many buyers will prefer to live in a community that has what they need within a short drive.

If you’re unsure of what community features you should be telling potential buyers about, be sure to listen to your agent as they have been through the selling process numerous times before and will know how to market the community around your home.

Need help marketing and selling your home? Call me at 602-531-0435 or email Jeff@arizonasrealty.com

www.arizonasrealty.com

Posted by

Jeff@arizonasrealty.com

Comments (2)

Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

You are describing romantic real estate sales when you are talking about lifestyle, that is still a large marketplace.

Make it a great week!

Nov 24, 2014 01:12 AM
Heather Tawes Nelson
Live Better in Arizona - Scottsdale, AZ
Associate Broker, ABR, CLHMS, CRS - Scottsdale, AZ

So true! At the end of the day, it is the lifestyle and amenities that matter to buyers.

Dec 05, 2014 01:21 AM

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