What's Different About The ActiveRain Logo?

Real Estate Agent with Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com TN License #326261

What's Different About The ActiveRain Logo?

I was thinking maybe I should be running a contest on this...Hmmm. My wife Tammie and I were just discussing gradual (and not so gradual) changes that were occurring on ActiveRain. Without that discussion I would never have noticed what happened to the logo in the last several days.

Here's the current logo as it appears across the header at the top of our page.

What's different about the ActiveRain logo? 

What's missing? Well, it's something that I often think about when I'm describing the incredible benefits of being part of this great community. Here's the logo as it appeared just a few days ago: 

What's Different About the ActiveRain Logo?

Notice the missing words: connect.share.learn. Not a big deal to many, but I have to admit when I recognized the change I was a little disappointed. I know tag-lines change all the time, nonetheless, those three words summarized so well what ActiveRain is all about.


Posted by

TW Realty Group
Tom White, REALTOR®
Franklin Homes Realty LLC
(615) 870-8169


This posting with the content written here and photographs displayed are the intellectual property and opinions of Tom White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tom White is subject to copyright infringement and possible lawsuit.

Comments (19)

Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Tom, you are indeed observant!  I hadn't even noticed.    And you're right - connect.share.learn is what this place is all about.

Nov 20, 2014 09:45 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Tom,

Wow..I'm surprised they would remove these words when they are really the heart and soul of Active Rain! Connect..Share... Learn is what I've always felt this place is about! Good question to ask!!!

Nov 20, 2014 10:41 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Perhaps it doesn't fit with the direction the new owners hope for the platform?

Nov 20, 2014 11:49 AM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Oh yes, I noticed there was a change, but I couldn't put my finger on it.  I was about to go to the waybackmachine.  thx for pointing that out. - Debbie

Nov 20, 2014 12:33 PM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

It does make you wonder why they did it, but I have a hunch it was for simplicity rather than change in strategy.

Nov 20, 2014 12:33 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

We make up this community. As long as we continue to connect.share.learn., that's what will happen.

Nov 20, 2014 12:46 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Tom. Those words were certainly very true and even if they aren't there any longer, that is still what all of us get by participating.

Nov 20, 2014 04:47 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Tom. I noticed this change as well. I was going to write a blog on it this morning. However, you beat me to the punch.

Nov 20, 2014 05:38 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hmm, I didn't really notice any change and I wouldn't likely have noticed if I didn't click on your post, thanks Tom White 

Nov 20, 2014 11:22 PM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

So many changes here recently.  I hope the removal of the tag line doesn't mean a direction of separation.

Nov 20, 2014 11:55 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Boy you guys are observant.  I would have never noticed that subtle change.  I did notice that our badges changed.  They have white backgrounds now.  The ones that say Rainmaker or Ambassdor.  They used to be blue or orange and now tey are white with blue or orange type.

Nov 21, 2014 12:45 AM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Tom, I noticed something was different and had to think on it for awhile before I realized what it was. I was a little disappointed too. 

Nov 21, 2014 12:46 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Great observation! Tom. I am sure many of us old timers will continue to connect, share and learn in the Rain. Let's hope the staff will bring it back.

Nov 21, 2014 03:19 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I would have never noticed if you hadn't said something. I wonder if the AR folks even noticed it. Kerrie La Guardia Did you notice?

Nov 21, 2014 08:05 AM
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

What the...we're missing our tagline!  I'll let tech know!

Nov 21, 2014 08:10 AM
Kris Neese
ActiveRain - Bellevue, WA
Mr. Behind the Scenes at ActiveRain

Ha, that was me!!!!  We just did it to clean up the look, no conspiracty theories here.  Connect, Share, and Learn is tattooed on my ____.

Did anybody notice that the second cloud is missing in the background.  If so, you were probably the "Where's Waldo" champion of your neighborhood when growing up.

Nov 21, 2014 08:30 AM
Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Huh...I beg to differ but I think it's a pretty significant change and not one that would made on a whim to "clean up" the logo,  Kerrie La Guardia . 



Nov 21, 2014 10:54 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting - stay tuned. You are indeed an observant fellow, Tom. 

Nov 23, 2014 07:31 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am so observant, I would have never noticed this Tom, nice catch.  It is nice to see Kris Neese 's comment and realize that is was just an oversight.

Nov 24, 2014 03:19 PM