Know Your Audience
I have had this debate for the past year with several folks. The traditional headshot for most agents is a glamour shot. Title companies are always sponsering "get a headshot" days. We are told over and over that we need a better picture. We need a professional to take our picture.
Well, I disagree. Not all of us do.
You have to know your audience. While a suit and tie and glam shot might be what it takes in NYC or LA or San Fran. I can tell you, most folks in smaller towns are not walking around in a suit and tie. Heck, during the summer, most agents in Arizona are even in shorts. (Not me, don't want to scare anyone off...lol).
I live in a smaller town. We are just normal folks. Our homes range between 100k - 200k. Many of you relate. I have a basic head shot. Yep, the one you see. I use it on everything. Regardless of who posts it or what website it is attached to. I am me. This is who you get when we meet and spend time together.
Guess what? It works. I have gotten many clients who compliment me on being who I say I am. I had one who recently lost two folks in her family and picked me due to my picture looking like I had a good "heart" and "Caring eyes". It was my pleasure helping her throug her pain.
They tell me they like me as they get what they see. They pick me out of a list of 50 agents in our company usually due to the picture. They stay because I'm ok in my own skin and in the end, they get GREAT CUSTOMER SERVICE and a great agent (yep, confident too..lol)
We all know the debate on why we need a professional picture. I'm not interested in that. I'd love to hear from others that have a more casual picture you use and why? What value do you see? Why do you feel the days of glam shots need revisited?





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