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Selling Homes, Properties, Agents or Experiences?

By Kyle Reyes

Services for Real Estate Pros with The Silent Partner Marketing

November 22, 2014 04:48 AM

Selling an experience through video. When it comes to marketing real estate...what are you selling? Are you selling homes... prices... lifestyles...or yourself as an agent?

Every business model that's out there is a little different. Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves.

Others believe it's their job to sell specific properties.

I believe it's their job to sell solutions that fit the lives of the people they are selling TO.

What do you think?

I want to share with you a little project we're just wrapping up. One of our clients, Iron Will Fitness, sells all of the above (with the exception, of course, of properties). But he offers a very unique experience in his gym. So we figured we'd produce a little video to help sell that experience.

Take a look and share your thoughts in the comments below!

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Tammy Lankford,

Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA

Broker GA Lake Sinclair/Eatonton/Milledgeville

I think you are right. We're all in the "service" industry and not selling an actual product. I've said SO many times that I'm NOT selling houses. I'm not, I'm marketing homes for sellers, but I'm selling the service I offer to clients (both buyers and sellers)

Nov 22, 2014 05:15 AM

Kyle Reyes

Manchester, CT

Kyle Reyes

The Silent Partner Marketing - Manchester, CT

Absolutely, Tammy Lankford - we sell service, not product!

Roger D. Mucci - it was all about branding!

Nov 22, 2014 08:20 AM

Joe Petrowsky

Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT

Your Mortgage Consultant for Life

Good morning Kyle. Great analogy for sure. I can understand why he has such a following. If we all operated out business with the same commitment he has to fitness, the results can be the same.

Nov 22, 2014 07:24 PM

That's why you're so buff, Joe Petrowsky.

Nov 22, 2014 10:22 PM

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Bravo - reminds me of my daughter's cross fit routine. I participate when I visit her in Denver and feel the pain for days after - it's a good pain. Excellent vid - as usual.

Nov 24, 2014 03:33 AM

Nina Rogoff

Boston, MA

Wix Websites for Real Estate Agents

The video is a very clear message for people that if you are looking for those kinds of results and that kind of work out, this is the gym for you. For the rest of us, it's a warning...do not try this under any circumstances! lol

Nov 29, 2014 09:57 AM

Thanks so much Debb Janes! It's a blast working out there.

Nina Rogoff those workouts allow me to be able to enjoy more pizza, right?

Nov 29, 2014 09:17 PM

Debb Janes

Camas, WA

That's what I keep telling myself!

Nov 30, 2014 12:48 AM

Selling Homes, Properties, Agents or Experiences?

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Kyle Reyes

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