I know it’s kind of a “duh” statement, but they do, and the more you have, the better. It’s quite embarrassing to say, but there are some agent’s who are just too lazy or just don’t get it. If you are one of the MANY that do get it, pat yourself on the back, you
were paying attention during Realtor 101. For those of you who still question, please, read on…
According to RISMedia,
“Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 with 16 to 19 photos, and 32 with 20 photos. Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.”
I bring this up for two reasons. One, I had a discussion with some folks over at ActiveRain about how taking professional photos of your listings is a better idea than being utterly lazy and waiting for your local MLS to swing by with their $2 disposable camera, or just not posting photos at all.
“The photos to be used in an agent’s marketing materials should be taken by a professional, with experts noting that sellers will recoup the costs of professional photos if their homes sell faster and at a higher price.”
Two, because I go through listings all the time on and find properties without photos! Sometimes there might be a legitimate reason. Like the agent believes a picture of the property will actually deter people from taking a look at it because it is in such disrepair.
However, it is always better to be upfront. You don’t want to show a house or waste a clients time with a property that doesn’t match what they’re looking for. Maybe someone is looking for a fixer-upper?
Bottom line: put pictures, virtual tours and great descriptions in your listings. Take some time. It will prove to be worth the effort.
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