What makes consumers love your website and stay loyal to your product? Research shows that customers have a more upbeat attitude toward a site when their online experience is engaging and enjoyable. Enjoyment is a top reason why consumers browse on the web in the first place!
When potential customers become engrossed in your site, they view being on your site as fun and not 'just work'. If their experience is enjoyable, they return for more. This process makes them more loyal to the site, your business and the services you offer.
What creates this captivation? You gain loyalty when:
- The site entertains customers. Customers don't want to be bored. They want their experience to be an enjoyable escape rather than a burden.
- Customers have the ability to interact directly with the content on your site. Customers need to be entertained and enthralled by a form of media to stay focused and bond with your company.
- Customers feel they have control over the search. If the navigation is too complicated for the average user to master, they won't return to the site. If customers can't follow the site navigation, they will lose interest in their search and, perhaps, your company and its products.
Make your company's website more appealing by adding sharp visuals and engaging PowerPoint presentations which can be streamed to play on your site. Market to customer's emotions with the use of compelling audio and engaging media!
Check out a clip of one of our PPT presentations converted for online viewing. Click play to begin.
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