Screaming Deals

By
Real Estate Agent with DFW FINE PROPERTIES 0506509

 

 

WHAT BUYERS WANT ARE SCREAMING DEALS

 

When it comes to Real Estate sales most buyers want screaming deals but they are not willing to pay full price; therefore, when an offer comes in, the Seller needs to be prepared before they put their homes up for sale to negotiate without losing the sale.

 

The inspiration for this post came while shopping around Dallas. This poster at Natural Foods grabbed my attention and caused me to pull over and park my car. I wasn't even prepared to buy groceries; but the owners curb appeal and the marketing piece, "Screaming Dealings" hooked me in like a fish out of water! What was I feeling?

 

Curiosity

Excitement

Interest

 

What I saw was above average prices than my local grocers. As I maneuvered through the store here's what I found:

 

Cleanliness

Quality Produce

Things of Interest

Friendly Sales People

 

If there were bargains or "Screaming Deals" to be found, I didn't see any; yet my mindset was already made up and I made a purchase without haggling or demanding lower prices. I noticed other people in line were doing the same thing. This was a business; not a Flea Market.

 

The process of buying and selling a home is similar, except negotiations are part of the norm and an expectation. Buyers want a "Screaming Deal." Whether they are in the market to buy or not, people are curious and they get excited when there is something interesting to see and it's being offered for sale. What do sellers need to know? 

 

When people buy there are three types of buyers: 

 

Looky Loos

Cash Buyers

Buyers With Credit

 

Looky Loos are curious people looking for "Screaming Deals." Some are just as interesting to the Real Estate Agent as to the Seller. An Agent doesn't want to waste their time with Looky Loos or people who can't afford to buy. They should have representation and know what the buyer is financially capable of buying. Sellers need to know, that just like the grocer, a Real Estate Agent is powerless when it comes to other peoples money. If a lender is involved, it's the lender's job to uncover the truth through the processor and the underwriter's investigation after there is an executed contract. An agent goes by what is on the pre-approval letter and listens to the client's needs.

 

Cash Buyers play by the rules of discipline. They operate within a budget. They know how much they can spend, goal oriented, time driven, and they spend wisely. Investors are always on the look out for "Screaming Deals!"  

 

Buyers needing credit typically start out the process of buying a home asking the Real Estate Agent for a fixer upper; they express an interest in more than they can afford because they want a "Screaming Deal." Others may start out with a very low price range with a list of luxury home features. Working with the Buyer's Lender is critical for the Real Estate Agent to get the right answers about affordability.

 

Working with Buyers with the ability to buy on credit is a lot like what Forest Gump's mama always said, "Life is like a box of chocolates, you never know what you're going to get." For example, more than ten years ago, I had a buyer who claimed to be on a very strict budget in the $100,000 to $150,000 range. She wanted a "Screaming Deal." 

 

This screaming deal occurred more than ten years ago and I was the one left screaming. What the buyer ended up buying was a $350,000 home with a pool in a very luxurious neighborhood. After closing, she purchased (paying cash) a brand new sports car, and all new furniture. But, at the closing table she asked me to refund her the commission fee because she found the house. Seriously, she told me she just  let me negotiate the deal and write up the offer and even though she appreciated the number of hours I spent working with her, and everything else I did, she felt I needed to give her my money because she found the house on the Internet.

 

What's the best advice I can give to a Seller who lists with me?

 

  • Know that all buyers are looking for a "Screaming Deal," and  I am a certified Negotiations Expert. Grocers don't give away their merchandise for free. Neither do Sellers; neither do I.

  • Buyers want quality. Things shouldn't be falling apart or in obvious need of repair. A pre-inspection from a credible Home Inspector is wise, especially if the seller hasn't been faithful to home maintenance.

  • The best way a Seller can get their home sold is by hiring a an Agent and sign a listing agreement. I am an experienced and knowledgeable who uses best practices with proven marketing and negotiating skills and techniques.

  • A home sells best when it is exceptionally clean and safe for other people to view and inspect for an offer and a successful closing.

 

In sum what do Buyers want? 

 

Screaming Deals

Quality

Cleanliness

Interesting Homes

Friendly People to Work With

 

Whether you're in the market to buy or sell now or planning to do so in 2015, let's get started on the right marketing plan that works best for you.

 

©Patricia Feager 11/26/2014

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Texas Law requires all license holders to provide the Information about Brokerage Services form to prospective clients.

Real Estate Commission Consumer Protection Notice  

 

 dfw fine properties

 

DFW FINE PROPERTIES

                                        3575 Lone Star Circle, Suite 315
                                        Fort Worth, TX 76117
                                        Office: 817-748-4800/FAX: 817-748-4900

                                         Patricia Feager
                                                        Cell: 469-951-4758

                                                        Email: patricia.feager@gmail.com

 

CERTIFICATIONS

Certified Residential Specialist
Certified Pricing Strategies; Mastering the CMA
Certified Military Relocation Specialist
Certified Negotiation Expert
C
ertified RE Probate Specialist

"With self-discipline most anything is possible." --- Theodore Roosevelt 

 

 

  

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Ambassador
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Patricia...Great post. 

I'm stopping by to wish you a Happy Thanksgiving. 

Nov 26, 2014 09:48 AM #16
Ambassador
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Patricia, a very good and insightful post, something we can remember at our next listing presentation!  Wishing you a happy Thanksgiving!

Nov 26, 2014 10:05 AM #17
Rainmaker
5,467,022
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Happy Thanksgiving! 

Nov 26, 2014 10:28 AM #18
Rainmaker
2,049,163
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Roy Kelley thank you for the beautiful flower in my favorite color too!

Happy Thanksgiving to you and Dolores!

Nov 26, 2014 10:34 AM #19
Ambassador
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Patricia - That was a very cool post with a ton of great information in it! 

Happy Thanksgiving, everyone!   Eat hearty and healthy!

Nov 26, 2014 11:27 AM #20
Rainmaker
2,578,897
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

What a wonderfully written piece, accompanied by the perfect photo, Patricia.  I like your line, "Looky Loos are looking for screaming deals."  So true!

Nov 26, 2014 11:47 AM #21
Rainmaker
2,394,983
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Wow, what an awesome post you wrote! I enjoyed it from the title to the finishing line.  Great job Patricia!

Nov 26, 2014 11:58 AM #22
Rainmaker
3,284,594
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Enjoy your holiday and hope the end of the year find you with "screaming good" closings.

Nov 26, 2014 04:47 PM #23
Rainmaker
2,704,862
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Patricia,

Screaming Deals is right, everyone wants them and I love how you tied in the supermarket banner to real estate.

Happy Thanksgiving    my friend!

Nov 26, 2014 06:16 PM #24
Rainmaker
2,276,984
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Patricia. Love you post, thanks for sharing the screaming.

We have so much to be thankful for, all the best to you an your this Thanksgiving Day.

Nov 26, 2014 07:28 PM #25
Rainmaker
4,797,811
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Why does everyone want a screaming deal?  Aren't they willing to pay what it's worth?

I hope you and your family have a wonderful Thanksgiving.

Nov 26, 2014 08:36 PM #26
Rainmaker
3,341,012
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Patrica, when she asked for your commission I hope your response was "What part of "NO"  don't you understand!". Enjoy your day!

Nov 26, 2014 08:38 PM #27
Rainmaker
1,800,339
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Happy Thanksgiving Patricia and  I say you ususally get what you pay for!

Nov 26, 2014 09:04 PM #28
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Dropping by to wish you a most wonderful day, Patricia. I hope you spend Thanksgiving with people you love. Cheers to wonderful you!

Nov 26, 2014 09:31 PM #29
Rainmaker
2,122,665
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

With people lining up at 4 am and standing in line all day long (giving up their Thanksgiving dinner) just to get a deal....I guess the "deal" is the priority!

Nov 27, 2014 07:12 AM #30
Rainmaker
608,329
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

Yup...Buyers want the most awesome ever Screaming Deals.

And, surprise, Sellers do too.

Someone's gonna get squeezed.

Nov 28, 2014 03:06 PM #31
Rainmaker
484,423
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Hi Patricia,  This is one of the best blogs I've read on Active Rain.  Very well written.  Good info for buyers and sellers.

Nov 28, 2014 09:11 PM #32
Rainmaker
2,049,163
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Gabe Sanders I think people were born to win - screaming is a way of being in control.

Nov 28, 2014 09:41 PM #33
Rainmaker
2,049,163
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Dagny Eason actually I ate light and went to bed hungry but I'm not complaining at all! I hope you had a great and satisfying  Thanksgiving meal.

Nov 28, 2014 09:43 PM #34
Rainmaker
2,049,163
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Myrl Jeffcoat you always make me happy whenever you post comments. I hope you're Thanksgiving was a fun day with family and that the weekend still has promise of California sunshine and smiles.

Nov 28, 2014 09:45 PM #35
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