Pinterest for Real Estate agents Series

By
Real Estate Agent with Keller Williams Sandpoint rain@lakeandhomes.com SP36782

Pinterest How to series- Intro

 

I have heard of pinterest but what is it?

Pinterest as most of you know is a social media platform using groups of pictures to share with others.  Think of it as a picture list divided up in different categories of all your favorite things in one place. My son created a pinterest site http://www.pinterest.com/gemstonecabs/ to show of his favorite lapidary gemstones that we created over the years.  Even though I worked on each of these stones, I love going and seeing all the colors and patterns in these stones. Right now he has 556 followers and 1050 of the pictures have been "pinned" by other users.  Since all of these pictures were taken from our gemstone site we get about 60-100 people a day that are interested in gemstones come in to the website from his pinterest site.  

Gemstone Cabs on Pinterest

 

How do I get started on Pinterest?

The basics-  

Get a business account on http://www.pinterest.com, 

fill in your profile, 

put in the web url to your website and you are ready to start creating your pinterest site. 

 

Boards, Pins and Repins what are they?

You will start by creating boards.  My next blog will get into some suggestions on the boards you may want to create for your real estate business.  A board is just a category or folder that your putting your pictures into

 

A "pin" is an image that you add to your boards that is pinned from a different website or that you upload from your computer.  

To repin is when someone else re-pins a pin they found on your page to one of their boards.  All the original embedded links stay intact. Remember word of mouth in all forms is some of the best advertising.

 

When you find a pin that you like, click on it.  It will show you a larger picture along with the information on who pinnedthe picture, ne name of the board, the number of repins and likes and how old the pin is.  If you click on the picture you are taken to the website that it was pinned from. Click on the pin it button and you can write in your description and post it to one of your boards.  

 

So how do I know if I get visitors to my pinterest site.

 

Once you have a few pins and boards under your belt you can go to https://analytics.pinterest.com/?source=pinterest_business_search  Click on the link to verify your website and follow the directions.

Once verified you will start seeing the pinterest analytics  for your pinterest site.

7 day

See your daily impressions, avg daily and monthly views, which pictures are shown and repinned the most, what your audience is interested in.  Here is a picture of the last 7 days.  An extra 14,276 people viewing your site is bound to build your brand.  

 

SO how does this help me in Real Estate

I would have originally told you that you won't get a direct sale, but I actually did get a sale directly from Pinterest.  The client even made the comment that she never dreamed she would find her dream home on a pinterest site and buy it.

For the most part though you are posting pleasing pictures, interesting ideas and people will follow you and repin your pictures.  Along with these pins is your name, advertising your website, your listings, and establishing you as a real estate expert in your area.  A pictures is worth a thousand words and 800 repinned photos mean that the world is going to find you and think of you when they have real estate needs in your area.   This is a great place to repin the pictures you use in your blogs, on your website.  You can give a visual tour of your town and get the word out that you are an expert in real estate and your area and put you in contact with people.   

 

Come back tomorrow to learn what kinds of boards you may want to include on your pinterest site and keywords to use to bring in the traffic.

Posted by

Rain Silverhawk

 

 

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Come See Listings or more about Rain Silverhawk at 

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rain@lakeandhomes.com
Rain Silverhawk Realtor
Keller Williams  Realty Coeur d' alene Sandpoint Idaho
120 S. Second Ave. |  Sandpoint, ID. 83864
Phone (208)  610-0011  

 

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Rainmaker
611,427
Jeana Cowie
RE/MAX Real Estate Limited - Paramus, NJ
Broker Associate, ABR, CRS, GRI, SRES

Thank you for explaining the basics. I have not attempted to use Pinterest yet, but now I have an idea on how to use it. I love those gemstones.

Nov 29, 2014 09:47 PM #1
Rainmaker
509,169
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

Impressive board you and son have !!! Is he a jeweler or have a business site to tie the pins to  ?? They are BEAUTIFUL !

Nov 29, 2014 10:01 PM #2
Rainer
369,351
Erin Bates
CMG Financial and Expansion Marketing Services - Aurora, CO

I am always on Pinterest but haven't spent enough time on my real estate board.  

Nov 30, 2014 08:30 AM #3
Rainmaker
536,820
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Geez Rain,  You are already staying up to the wee hours of the morning keeping up with web sites, ie Active Rain.  And you are starting another.  You must know I am taking our bet for next year serious.  :~)

Nov 30, 2014 10:57 AM #4
Rainmaker
220,100
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

I  use Pinterest as part of my social media marketing strategy in real estate. Pinning has become something that is hard to ignore as a viable source of traffic to the website.

Nov 30, 2014 09:10 PM #5
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Jeana Cowie I highly encourage you to start your pinterest site and there are plenty of people here to help you along the way

 

Dec 01, 2014 03:27 AM #6
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Michele Connors He is not a jeweler we are lapidary artists and sell the gemstones to jewelers, wirewrappers, photographers, collectors etc.  The beauty of pinterest is that it leads right back to the websites.  Ours is at http://www.samsilverhawk.com/gems1.html and my sons is at http://www.gemstonecabs.com  Thanks for the kind words

 

Dec 01, 2014 06:12 AM #7
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Erin Bates Pinterest can be fun.  Thats ok as part of this is for people to learn about who you are and what you like.  Throw in a few tie backs to your websites to tie it all in.

Dec 01, 2014 06:14 AM #8
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Mark Don McInnes, Sandpoint  I have fair warning. smile

 

Dec 01, 2014 06:15 AM #9
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Carolyn Crispin Fantastic to hear and by all means I just learned a few things by seeing your Branson pinterest site at https://www.pinterest.com/thecrispinteam/

 

 

Dec 01, 2014 06:19 AM #10
Rainmaker
509,169
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

i have sent this to a dear friend who is a jewelry maker and sells one of a kind offerings..she is known nationally and I think she would love to learn more about your pieces.

Dec 02, 2014 12:16 AM #11
Rainer
355,890
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

Gorgeous gemstones! I especially love the Carnelian Agate and the Purple Turquoise! Didn't know Turquoise came in purple. It's beautiful!! 

Thank you so much for the help in improving my understanding and use of Pinterest! I'm looking forward to learning more and really making use the it's functions.

Dec 02, 2014 12:42 PM #12
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Michele Connors Thanks for sending us over to your friend.  I love seeing the beautiful creations people make out of our gemstones.  A few months I started a facebook group page called Creative Artists for our clients to show off their wares.  It is just getting started but I am in awe of the things they make.  Amazingly talented people grace our lives.  Thank you!

Dec 02, 2014 12:49 PM #13
Rainmaker
456,771
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Nina Rogoff Thanks Nina.  I know the colors are vibrant.  Turquoise is only colors of blue and green with or without webbing.  The purple turquoise is special.  Normally I don't work with anything that has been dyed or treated in any way but this is special.  The miners of Kingman turquoise take small chunks of natural blue turquoise and they add red dye and a brassy-bronze metallic and compress it into bricks.  The result is this stabile vibrant material that jewelry artists love to work with.  It really is a stunning material.

Best of luck and thank you for stopping by and the nice compliments.

Dec 02, 2014 12:56 PM #14
Rainmaker
4,432,726
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. I will bookmark this and read it again.

Dec 02, 2014 08:27 PM #15
Rainmaker
817,984
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Rain Silverhawk -This is something that I definitely need to do. Thank you very much for sharing this. Great stuff.

Dec 18, 2014 10:30 AM #16
Ambassador
1,705,310
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'm hoping to get a whole education on Pinterest just by reading your blogs.

Feb 17, 2015 01:21 PM #17
Rainmaker
384,954
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Thanks for sharing. I am working on this now, so any ideas to tie back to me are helpful. Much appreciated.

Apr 19, 2015 04:31 AM #18
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Rainmaker
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Rain Silverhawk

208-610-0011 Sandpoint Idaho Real Estate Realtor
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