My Husband and I Were Wondering If You are Still In Business
This was the first line of an email I received from a client that not only gets period mailings from me, but also that magnetic calendar that sits on their refrigerator. It was an email that did come to the proper email address, however so they must have kept something.
The first thoughts were how effective, or ineffective my marketing might be that I should get such an email from someone that gets periodic mailings from me. The next line was a request for help in planning their next move with them.
My first thoughts were of failure as to how much I was not working to keep in touch with my past clients. As they number several hundred, and growing, I felt that my mailings and a yearly calendar were sufficient. I have thought of newsletters, but have heard mixed results from that and for those that had started them, they were discontinued once their contract expired.
What did work however, was the response this client got, within 15 minutes of the receipt of the email. Not with a reference t the tone, but to ask how the family was, by name, and a positive reference to helping them with the next phase of their life.
My response was quick and friendly, and let them know that I still remembered them and was happy to assist. While a client may start to a negative, sometimes it is just the opening of the door. The response they get is the welcome into the portal that starts the activity.
How much is enough or not enough becomes the question? With the mailings, social media, blogging, and advertising, one would think we are doing enough. As my business continues to grow, and each year better than the previous, I am in a state of mind where I feel my directions and activities are positive.
What I do know, is that had it not been for doing what I am doing, I might not have even gotten that email.
My Husband and I Were Wondering If You are Still In Business
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