Monday Motivation - If at First They Don't Succeed...

Mortgage and Lending with Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, NMLS #138061 MMCD #1141

Monday Motivation - If at First They Don't Succeed



     If at first you don't succeed, try, try again.  But wait - insanity is repeatingLightbulb the same course of actions and expecting a different result - so what are we to do?  Personally, I think persistence is a virtue, but it's important to know when we're spinning our wheels, too.  Some things just won't work, no matter how badly we want them to.  Those things aren't what this post is about.



     This post isn't about what you've valiantly attempted only to eventually concede.  We've all been there.  This is about the influence we let others have over us, often erroneously.



     "Open houses don't work".  "Door Knocking is synonymous with Amateur hour".  "Mailers are the easiest way to toss away your money".  I've heard all of these things (some here in the rain), and for some people these things might be true.  Maybe these things don't work - for THEM.  That does not mean they won't work - FOR YOU.



     I've always been the type to learn by doing.  For better or worse, someone can tell me a million times something is impossible, or something is a bad idea.  Until I've done it myself, I have trouble accepting that.  Is this a character flaw?  I don't think so - a lot of times it's served me quite well. 



     Would you believe me if I told you I became a successful loan officer by doing a whole bunch of things people told me didn't work?  A LOT of loan officers told me that networking with real estate agents was a bad idea.  Most of those people are no longer loan officers.  TONS of people told me that trigger leads & aged leads were just a waste of time.  For a long time, they were my lifeline, and made me a good amount of money.  To this day, aged leads gave me the best ROI of any marketing dollars I've ever spent. 



     My point is, just because something isn't working for someone, doesn't mean it won't work for you.  BUT, that doesn't mean you should shut out outside opinions - in fact, listening to the naysayers is one of the best ways to discover "what not to do".  I watched the people that called aged leads once, sent them an email, and then forgot about them.  I saw that it didn't work - I took a non-aggressive, but consistent approach, and discovered that WHOA, aged leads can be great if you stick with them over time. 



     Maybe an open house didn't work for someone.  Ask what they do at their open house - how they advertise it, what they have there, how they follow up with any traffic.  Then ask yourself - What can you do to make it better?  Is there a better approach?  Likely, there is.  Just ask Karen Fiddler, who recently wrote a great post about an outside the box approach to something many say "just doesn't work".  Same goes with door-knocking.  And floor time.  And just about any other marketing idea that anyone's come up with over the years. 



     I created an entire business model based on things that "didn't work".  I put my own spin on credit repair, customer follow up, client retention, education, and lead generation, and with a couple pieces of creativity, most of it worked and worked well.


If at first someone didn't succeed.  You should learn from their mistakes, and try, try again.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 12/01/2014 09:03 PM
  2. Kathleen Daniels 12/02/2014 06:47 AM
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Show All Comments
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Rain completely wins for the most thorough comment on the whole site! My goodness! That was tremendous!

Dec 02, 2014 02:52 PM #33
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

John Meussner Different strategies work for different people depending on personalities.  Whatever works, "just do it" and be consistent.

Dec 02, 2014 03:16 PM #34
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

When I was new, agents in my old office laughed at me because of the time I'd spend blogging and networking on Facebook.  "It's a waste of time" they said.  "Get out there and pound the pavement" they said.  

"Welcome to Wal Mart" is all I'm hearing them say these days... 

Dec 02, 2014 09:34 PM #35
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I think that what you believe, works. Because you make it work. Everything counts and as long as you are making it count, it has to work. 

Dec 02, 2014 10:12 PM #36
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Doing what you don't want to do (resistance) will bring about good results

Dec 02, 2014 10:18 PM #37
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Some things work some of the time, but not all of the time. I've had success with methods that worked in the past, but are not working today. It's important to be tuned in to local market trends, and to be flexible, and not listen to naysayers. Various people have told me a lot of things over the years that turned out they were wrong.  

Dec 03, 2014 12:47 AM #38
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Thank you for all the great comments, read & appreciate each one! 

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 I like living left of center, too.  Or right.  Anywhere but center!  Doing things differently makes us stand out, usually in a good way.


Beth Atalay that's a damn good day of door knocking!  When an agent knocks on my door, I talk with them for a few minutes, get their info, and remember them.  They stand out when most of the agent contact comes via mailers.  Doesn't surprise me that you found success!


Dagny Eason doing things differently certainly has worked for you.  I love mailers when there aren't a ton of them.  I can still remember all of the agents that consistently mailed me when I lived back in DE- I actually ended up selling my house to one of them.


Rain Silverhawk I think that fear of failure plays a huge part - they've either been shot down by a top producing agent, ignored, or perhaps asked for kickbacks.  A lot of guys who have spent years working only refinances have no idea HOW to work effectively with an agent, or how to navigate the purchase process most efficiently. Perhaps bad breath plays a role, too ; )


Amanda and Jared Christiansen, YOUR Fort Wayne Realtors my friend you've got a facebook army.  There are folks who WASTE too much time on facebook, but what you do is not wasted time - it's connecting, conversing, and keeping top of mind, which is always good for business.  I've learned plenty since we became friends on facebook.






Dec 03, 2014 01:16 AM #39
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Thanks bud.  I appreciate your friendship there, and here.  

Dec 03, 2014 01:28 AM #40
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi John -- building a successful business -- is definitely NOT one size fits all -- it's all about finding that perfect match for each of us.   

Dec 03, 2014 02:49 AM #41
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

John kudos.  I think more in when beginning the business you did not listen to what many would take as 'gospel' from 'seasoned' veterans.  I was guilty of listening to them and it cost me much more than doing and learning, with an educated effort.  So congrats not only on the feature but a frame of mind that serves you well.  Mark

Dec 03, 2014 03:09 AM #42
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

There are all types of clients, customers and consumers.  Not everyone is going to respond to one specific type of marketing.  The more nets laid out . . . the more fishes.

Dec 03, 2014 03:27 AM #43
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

Great post John Meussner . I try to do my own thing and although some of the things I have tried did not result in listings I know they will some day.

Dec 03, 2014 04:04 AM #44
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Persistence does pay off.  And mastery of the skills needed to make that action or task, that another tried and failed, is what you learn.

Dec 03, 2014 05:10 AM #45
Paul Collier
Patriot Home Mortgage - Huntington Beach, CA
Paul Collier

No reason to not at least try so long as you can handle the risk. Sometimes even the smallest tweak to an old strategy makes all the difference! (Remember when people started handing out CD's instead of business cards or, more recently, putting QR codes on cards. Both examples of how a little something different can yield better results). Thanks for the great blog!

Dec 03, 2014 05:30 AM #46
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Excellent point John. I can't really judge whether something works or not, but whether or not it worked for someone else. However, that doesn't mean that we should play devil's advocate and think all the way through the idea/process.

Dec 03, 2014 08:02 AM #47
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

My post today was inpired by you.

Dec 03, 2014 11:12 AM #48
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Gppd morning John,

What a well deserved featured post! I too came over from Kathleen's re-blogging. Persistence does pay off. Different strategies work for different people depending on personalities. There is no one map to the road of have to find your fit and make it happen. There really is no secret to success it's you knowing who you are and finding the best way for you to reach your target market group. Of course defining who is that group comes first. 

Dec 03, 2014 09:25 PM #49
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

It is important to evaluate what we hear and who we hear it from.  There are many roads to success. The best road is the one that you take in order to reach your goals.

Dec 04, 2014 12:06 PM #50
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Whatever one tries it working if it's got you talking to buyers and sellers.

Dec 04, 2014 01:35 PM #51
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

John Meussner glad you hear you bucked the system and it worked for you!   Often times when everyone sheds ideas, those ARE the ones that work! 

Dec 11, 2014 05:16 AM #52
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