With the current mortgage crisis and real estate in many areas across the country in damage control mode...real estate professionals continue on with a "business as usual" attitude, marketing and soliciting the way they always have...making no money and eventually (many already have) walk away from their license.
Isn't doing the same thing over and over again; expecting a different result the definition of INSANITY?
YES, the market will eventually recover. YES, in the near future real estate professionals will start making the money we used to...but what about arming yourself with the one thing that no one can ever take away, regardless to whether the market is up or down? What about exposing yourself to EDUCATION that will equip you with the ability to diversify your business opportunities and CREATE lucarative acquisitions for your business, without having to wait for the government BAIL OUT?
I believe that a large portion of agents, brokers and realtors, still have an employee mentality...WAKE UP, YOU ARE IN BUSINESS FOR YOURSELF...TREAT IT AS SUCH! It's no secret the higher your education level the more money you make. Now there are exceptions to that statement, but on average this statement is true. In business if you want a salary increase most people go back to school to further their education and or degree so that can be monetarily compensated for their superior educational background...right? So should real estate professionals. These days it's not enough to know principles, practice, escrow and finance; it's not enough to know how to market, list and show a house; in this market curb appeals is not enough...We need diversified education...Thinking "outside the box" is not enough...We need to turn that box into a circle and connect the dots. Stop working in silos and diversify through investing education and collaboration...learn to be a consumer of your own product (real estate)...there is enough money for EVERYONE if we do this. Those that are surviving the market are diversifying their business by learning how to do short sales, REO's or Subject To's other acquition techniques...this type of thinking is for those who are ready to create their own success in this market.
Let's get real...real estate professionals became real estate professionals for 1 of 3 reasons:
1) For the money...or the potential to make great money.
2) Because they love working with people and enjoy assisting people in achieving the American Dream of homeownership.
Right now....most of us know that number 1 is the most important reason, as some of us get part-time jobs or go back to work in a different industry... as we watch family, friends and colleagues bow unwillfully...but gracefully out of an industry that was once so good to them.
What are you going to do? Are you willing to stop the INSANITY?
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