ASK AN AMBASSADOR: I'm Now A Country Music Promoter & Other Blogging Jobs!!

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

localism postsASK AN AMBASSADOR:  I'm Now A Country Music Promoter & Other Blogging Jobs!


615 area code.  Nashville.  Maybe that's my buyer clients on a number I don't have saved??

"Hello, this is _______ ________ and I'm the agent for __________ ____________ and she's a real up and comer in the country music scene and I'd like to book her for your festival!"

What follows is pretty familiar to us by this point.  Someone has found one of our localism blog posts and maybe not read ALL the details, ESPECIALLY the part where it says we're local real estate agents spreading the word on local events, places, etc.

So we do the usual, quickly find the blog post, find the contact info for the Lebanon Country Music Festival and point the caller in the right direction, and who knows, we just might see Miss Up-and-Comer on the list of  performers next summer when we get ready to blog about that event again!

Our belief is blogging about our local area is a critical component of our blogging agenda.  Now it's not as important as long tail searches for homes for sale or neighborhood posts with custom IDX searches, but it's still an important part of our monthly blogging.

Here's why:

MOST sellers already know umpteen agents, so getting them to call you to list their home via blogging is a bit of a long shot. 

Local buyers?  Perhaps the same in that they may very well have a recommendation or two from a friend.

But out of town buyers?  That's where the bulk of our buyer contacts originate.  And what we want to do is to sway them into choosing a place to live INSIDE of our service area and not outside.  Now any of us can proclaim to be the greatest real estate agents EVAH, but if buyers aren't moving to your area where YOU can help them, it doesn't matter how good you are does it?

So our strategy is to advocate what makes our area appealing.  The local festivals, farmers' markets, annual school report cards & the like.  The fact that you can LIVE in our area but still tap into the best that Cincinnati and Dayton have to offer with just a short drive.  Demonstrating to the blog readers that we KNOW our local area and it's a great place to live AND we can help them find that just right home!

Now that might result in calls like yesterday's wanting us to book a country music star to be, or reserve a table at the summer festivals, or give someone directions while they're ON THE WAY to an event, but it's all good.   We're happy to have more jobs courtesy of blogging, it's part of being a real estate agent and promoter of our area. 

And from a personal standpoint, writing localism posts is a great change of pace from market reports, might actually get us to go do something FUN and offers the opportunity to refresh a post and use it year after year!

Questions?  Just Ask An Ambassador!

Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- I could not agree more with you.  Just last night someone called asking me where they could look at Christmas lights.  I gave him some suggestions and then looked to see what he had Googled.  A post I'd written in 2011 is still on page 1 of Google.  Often we begin talking about what it is I do, but not always.  It's fun to showcase Delray Beach though!

Dec 02, 2014 01:20 AM #9
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

BLiz - love it! I've started doing more hyper local posts with HTML links - which promotes our area, and the lifestyle. 

Dec 02, 2014 01:54 AM #10
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

You are so right. Those localism posts attract out of town buyers. They love them, as well as, all those neighborhood and market report posts.

Dec 02, 2014 02:21 AM #11
marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Dec 02, 2014 02:22 AM #12
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

I'm happy to see that Marti finally realized that you're a featured Sharp Cookie....   Another wonderful Tuesday post... Thanks and Happy Week...

Dec 02, 2014 03:22 AM #13
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

Hello Liz and Bill Spear . I have gotten those calls too. I have had people call me about how to enter exhibits into the county fair and how to enter a classic car in the Fourth of July Parade among others.

Dec 02, 2014 04:41 AM #14
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Localism posts are so much to research and write!  I have had neighbors ask if I owned a certain local restaurant.  Oops, better stop writing about that one so much!

Dec 02, 2014 05:16 AM #15
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

BLiz: We have to work the niches that we know work best in our markets. You certainly do a great job of providing information those interested in living in the areas you service want to see.

Dec 02, 2014 07:03 AM #16
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kathy, It's usually apparent to me pretty quickly that someone has been reading our blog posts about a local event.  None have turned into (yet) a "you know I need an agent to help with _______", but who knows?

Carol, It's a good use of your blogging to bring their attention to YOUR slice of the beach.

Tammie, It creates a total picture and good resources for them to help in deciding the WHERE they want to live.

Marti, Thanks for the group feature!

Beth, Marti's pretty good about taking care of us when we post to his group :) 

Jim, And we TRY to make it apparent in our posts who we are and what we do, but that message doesn't always penetrate.  The hazards of placing well with Google.

Susan, We had a local cafe that we tried our best to boost.  They switched gears to a smaller kiosk type arrangement, but they really appreciated our free publicity for them.

Anita, The business is in the niches.  It works for our area so we'll keep plugging away.

Dec 02, 2014 08:21 AM #17
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Bill.  How did you become a AR ambassador?

Dec 02, 2014 08:27 PM #18
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Good morning Conrad!  Kerrie tabbed us 2-3 years ago? (not exactly sure of the time frame).  We'd been pretty active in the community and basically filling an Ambassador role without the title, so she formalized it then.

Dec 02, 2014 09:23 PM #19
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

All those localism posts do make you an expert on the area, and it's not surprising that you'd be getting those type of calls. I get them myself.

Dec 03, 2014 01:53 AM #20
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

You're not only a blogger, your blogs make you a part of the community.  Localism is so important (I need to do more myself), and you guys do it so well BLiz!

Dec 03, 2014 02:03 AM #21
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jerry, It's the perk/hazard of those type posts.  You never know who/when/what they'll be about :)

John, Being tuned in helps us.  It's amazing the number of times we've written about something and within a couple of weeks it comes up in a conversation with clients.

Dec 03, 2014 02:28 AM #22
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Bill, localism posts are just as important as the market updates, what attracts buyers and sellers are really the fun, festive, local posts. All Realtors have the same information but very few take it to the market place.

Dec 03, 2014 06:30 AM #23
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Beth, And taking the extra to the Net is our chance to differentiate from our competition.

Dec 03, 2014 07:32 AM #24
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

That's awesome!

I love to blog about local activities, events and businesses. 

Dec 03, 2014 08:15 AM #25
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Donna, They're fun, and a nice change of pace from "pure" real estate posts.

Dec 03, 2014 10:05 PM #26
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm going to disagree just a little.  I think localism posts have/can help us perhaps more than you suggest.  You get enough of them out there and people find them and see your name and face over and over and over, the start to think they know you and they start to recommend you.  I had a local restaurant owner drop by some menus and pick up some cards.  Win Win because I like to eat there and I blogged about it.

Dec 08, 2014 11:59 AM #27
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Tammy, I do think they have their place, and some markets (like yours) might get more mileage out of them than others.  I'd expect a destination like your Lake Sinclair with a smaller community that knows each other might have a better return than a more metro area.  Just guessing, whatever works for the local market works for me.

Dec 08, 2014 12:58 PM #28
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