ASK AN AMBASSADOR: I'm Now A Country Music Promoter & Other Blogging Jobs!
615 area code. Nashville. Maybe that's my buyer clients on a number I don't have saved??
"Hello, this is _______ ________ and I'm the agent for __________ ____________ and she's a real up and comer in the country music scene and I'd like to book her for your festival!"
What follows is pretty familiar to us by this point. Someone has found one of our localism blog posts and maybe not read ALL the details, ESPECIALLY the part where it says we're local real estate agents spreading the word on local events, places, etc.
So we do the usual, quickly find the blog post, find the contact info for the Lebanon Country Music Festival and point the caller in the right direction, and who knows, we just might see Miss Up-and-Comer on the list of performers next summer when we get ready to blog about that event again!
Our belief is blogging about our local area is a critical component of our blogging agenda. Now it's not as important as long tail searches for homes for sale or neighborhood posts with custom IDX searches, but it's still an important part of our monthly blogging.
MOST sellers already know umpteen agents, so getting them to call you to list their home via blogging is a bit of a long shot.
Local buyers? Perhaps the same in that they may very well have a recommendation or two from a friend.
But out of town buyers? That's where the bulk of our buyer contacts originate. And what we want to do is to sway them into choosing a place to live INSIDE of our service area and not outside. Now any of us can proclaim to be the greatest real estate agents EVAH, but if buyers aren't moving to your area where YOU can help them, it doesn't matter how good you are does it?
So our strategy is to advocate what makes our area appealing. The local festivals, farmers' markets, annual school report cards & the like. The fact that you can LIVE in our area but still tap into the best that Cincinnati and Dayton have to offer with just a short drive. Demonstrating to the blog readers that we KNOW our local area and it's a great place to live AND we can help them find that just right home!
Now that might result in calls like yesterday's wanting us to book a country music star to be, or reserve a table at the summer festivals, or give someone directions while they're ON THE WAY to an event, but it's all good. We're happy to have more jobs courtesy of blogging, it's part of being a real estate agent and promoter of our area.
And from a personal standpoint, writing localism posts is a great change of pace from market reports, might actually get us to go do something FUN and offers the opportunity to refresh a post and use it year after year!
Questions? Just Ask An Ambassador!
Liz and Bill aka BLiz