How to Share Your Marketing Videos on Twitter

Services for Real Estate Pros with HouseLens: Video Marketing for Real Estate

This is part 4 in my series on maximizing the use of your marketing videos. Today, I’m focusing on Twitter.


If you’ve been following along with this series, you’ll probably be happy to learn that we’re past the hardest part. Posting videos to Twitter is very easy. The only catch is that Twitter doesn’t allow you to upload videos directly – you must “embed” them in your posts using a link. So if you want to share your marketing videos on Twitter, start by uploading them to YouTube (see this post for step-by-step instructions).


Once your videos are on YouTube, use these steps to share them on Twitter. Start by going to the desired video’s YouTube page, then click the Share link.

From there, you have two options: use YouTube’s Twitter button or the share code. First, I’ll cover using the button.




Once you click the button, a pre-populated box will appear. This shows how your post will look on Twitter.




I strongly recommend editing the content in the box to make it more readable and engaging. This will increase the likelihood that people will actually click the link and watch your video (which is the entire point, right?). Once the post is worded to your satisfaction, just click the button to publish.




Note: if you are not logged into your Twitter account at the time, you will also have to enter your username and password, then confirm on the next screen, before publishing.




Your post will now appear on your Twitter page.




Back to YouTube: if you want to use the share code instead of the buttons, here’s how to do it. On the video’s YouTube page, click the Share link. Usually, the share code will already be highlighted for you. If it’s not, go ahead and highlight it, then copy.




Now head over to your Twitter page and write a new post. Keep in mind that a link will usually take up 15-20 of your allotted 140 characters. Once your post is written, paste in the code you copied from YouTube, then click Tweet to publish your post. It really is that easy!




Bonus: if you want to make your Twitter posts more attractive and user-friendly, use a link-shortening service before pasting in the YouTube share code. Options include,, and others.

Once you’ve copied the share code from YouTube, hop over to the link-shortening site and paste the code into the appropriate box. Usually, the site will automatically shorten the link as soon as it’s pasted. If that doesn’t happen, just click the Shorten button, then click Copy.



Now head over to Twitter and past it into your post according to the instructions above.

Do you have tips for sharing marketing videos or other content on Twitter? Post them in the Comments below!

Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Twitter is good but being local is critical unless you are selling an item

Dec 03, 2014 10:49 PM
Nancy Hankin

David: I notice that many of my videos I put on Twitter do not stay OPEN. In other words, why are some pictures and video visable when scrolling thru Twitter, and others you have to click on a link to see them? I have written twice to Twitter asking for help to no avail. They do not return any inquiries.

Dec 04, 2014 12:10 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I've gone back and bookmarked your other posts about video marketing - thanks for all the great information.  

Dec 04, 2014 01:36 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Thanks for being so engaged, folks! See below for my replies where relevant.

Dec 04, 2014 03:16 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Chuck: I just track my Twitter account using the Twitter app, but our marketing communications coordinator at HouseLens uses Hootsuite on her iPhone to track all the company accounts. Here's her take: "The Twitter app is usually all you need if you're just managing one account, but Hootsuite is helpful if you need to manage multiple accounts because you can jump back and forth between accounts easily and retweet, follow, etc. from multiple accounts with just a couple of taps. I do sometimes have trouble getting it to post photos; when that happens, I just use the Twitter app instead. When I'm working on my laptop, I prefer TweetDeck, which is an official extension of Twitter. It allows me to schedule posts in advance, which is really helpful. Unfortunately, TweetDeck isn't currently available for mobile."

Dec 04, 2014 03:23 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Raymond: I'd suggest starting with community/neighborhood-oriented videos and video tours of your listings--according to a comprehensive study by NAR and Google, those are the two types of video preferred by buyers. You might like to know that HouseLens is in your market. We'd love to make some videos for you!

Dec 04, 2014 03:25 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Ron: Twitter is a great way to connect with locals, especially Millennials, who are the next big group of homebuyers (and eventually, sellers). You can share info that focuses on Salt Lake City: local history, events, news, etc. Become Salt Lake City's local expert on Twitter!

Dec 04, 2014 03:28 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Nancy: Unfortunately, there's no straightforward answer to that one. There are certain ways to make your video or photo more likely to stay open. Uploading photos directly to Twitter (instead of linking to them on an outside site) helps. The only videos Twitter guarantees to play "in-line" are those from Vine (which Twitter owns), but Vine limits videos to 6 seconds in length. Beyond that, Twitter just uses an algorithm to decide which videos or photos to show "in-line" and which to show via link. Twitter doesn't disclose much about the algorithm, of course, but some users have figured out that it's affected by things like the size of the picture, the length of the video, and what kinds of content you or your followers have clicked on before.

Dec 04, 2014 03:39 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Margaret: Glad you found it so helpful! You might also like my colleague Jim Griffin's series on how to grow your real estate business using social media. You can find it here:

Dec 04, 2014 03:42 AM
Jasmin Henderson
Sicklerville, NJ

Thank you David. Now I need to start making some videos. 

Dec 04, 2014 11:34 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Thank you so much for the video lessons. 

Dec 05, 2014 05:26 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

There is a big sign in my office that says "start doing videos" that's my goal next year. 

Dec 07, 2014 12:30 AM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Sounds like a great plan to me, Karen! :-)

Dec 07, 2014 08:32 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post and information on getting on Twitter  with Video.  Thanks for the post.

Dec 08, 2014 06:48 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Bookmarking (as usual). Thanks for sharing. I'm finding Twitter to be quite powerful in terms of the number of people who are signing up to follow me.

Dec 08, 2014 07:42 PM
David Greenberg
HouseLens: Video Marketing for Real Estate - Nashville, TN

Nina, a lot of people say Twitter is especially great for engaging with people (rather than having them just observe). It's a lot easier to start conversations there than on Facebook!

Dec 11, 2014 11:53 PM
Elena Lobito

David, thank you for sharing this valuable information with easy to follow instructions on how to post videos on Twitter.

Dec 20, 2014 01:57 AM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA

I think Active Rain has done a great job in bringing out the best potential in all of their members blogs like this one.

Mar 22, 2015 01:06 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Well written post on sharing videos on twitter and possibly elsewhere.

Thanks for sharing this David.

Aug 07, 2015 04:27 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

This is great David - Winston's reblog helped us find you and I'm going to add this to my ever growing pile of things I need to do :)

Aug 08, 2015 12:04 AM