This is part 4 in my series on maximizing the use of your marketing videos. Today, I’m focusing on Twitter.
If you’ve been following along with this series, you’ll probably be happy to learn that we’re past the hardest part. Posting videos to Twitter is very easy. The only catch is that Twitter doesn’t allow you to upload videos directly – you must “embed” them in your posts using a link. So if you want to share your marketing videos on Twitter, start by uploading them to YouTube (see this post for step-by-step instructions).
Once your videos are on YouTube, use these steps to share them on Twitter. Start by going to the desired video’s YouTube page, then click the Share link.
From there, you have two options: use YouTube’s Twitter button or the share code. First, I’ll cover using the button.
Once you click the button, a pre-populated box will appear. This shows how your post will look on Twitter.
I strongly recommend editing the content in the box to make it more readable and engaging. This will increase the likelihood that people will actually click the link and watch your video (which is the entire point, right?). Once the post is worded to your satisfaction, just click the button to publish.
Note: if you are not logged into your Twitter account at the time, you will also have to enter your username and password, then confirm on the next screen, before publishing.
Your post will now appear on your Twitter page.
Back to YouTube: if you want to use the share code instead of the buttons, here’s how to do it. On the video’s YouTube page, click the Share link. Usually, the share code will already be highlighted for you. If it’s not, go ahead and highlight it, then copy.
Now head over to your Twitter page and write a new post. Keep in mind that a link will usually take up 15-20 of your allotted 140 characters. Once your post is written, paste in the code you copied from YouTube, then click Tweet to publish your post. It really is that easy!
Bonus: if you want to make your Twitter posts more attractive and user-friendly, use a link-shortening service before pasting in the YouTube share code. Options include bit.ly, ow.ly, and others.
Once you’ve copied the share code from YouTube, hop over to the link-shortening site and paste the code into the appropriate box. Usually, the site will automatically shorten the link as soon as it’s pasted. If that doesn’t happen, just click the Shorten button, then click Copy.
Now head over to Twitter and past it into your post according to the instructions above.
Do you have tips for sharing marketing videos or other content on Twitter? Post them in the Comments below!