When Feedback goes Public, clients can be damaged. Realtors show each others listings and provide feedback to the listing agent every day. Some agents will allow their sellers to see the exact feedback, word for word, while others will clean it up before presenting it so it is a bit easier for a seller to understand.
But what happens when a real estate company sends their agents out, preview your listing and then publishes a "review" online for everyone to see---without your approval or your seller? It's a business model a managing broker in my market uses, and believes it makes his agents become the experts of that neighborhood. His agents are required to go review listings in their farm area so they can appear to be the nieghborhood experts.
The problem? These reviews mention things that affect the seller and their ability to sell their home. One review mentions dog hair in the patio sliding track, a scratch on a door knob and grossly overpriced. The reality: This agent who reviewed the home, has never sold or listed a home in this particular neighborhood, in fact has only sold 6 homes in 2014 YTD. An expert...not really.
When an offer was coming in on this home, the selling agent asked if we had seen what was written on this home online. We checked it out and realized why the offer was so low.
Tell me how you feel. Is it fair for a third party to review and affect the seller's ability to sell their home, with a subjective review?
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