Conventional real estate wisdom has always been that the Spring was the best time to put a property on the market. After all, who wants to get out and look at houses when it's freezing cold or have strangers coming through their home that has been decorated for the holidays. But that thinking is being challenged daily by sellers who want to list their property immediately and buyers who are more than willing to move in the colder months.
The End of Premiere Week
The diluting of the Spring real estate market reminds me of how television networks have adjusted their introduction of new television shows. There was a time when all the major television networks would premiere all of their new programming in mid-September. The world of television was all a buzz with anticipation for "premiere week". Today, there is no such thing as premiere week. New programming is now released throughout the year.
When is Spring?
The Spring real estate market is moving in the direction of premiere week. The Spring market was once considered to be around Spring...April or May. But that time frame has been inching closer and closer to the beginning of the year. Sellers, anxious to get a jump on the pent up demand created by the colder months want to be the first in their neighborhood to put their house on the market. This is resulting in the Spring market beginning in mid-February.
A Win for Buyers and Sellers
So as the Spring market inches its' way into the first quarter, the question becomes is it a good idea to simply put a house on the market in the Winter? There are plenty of buyers who are willing to move any time of the year. The only thing that matters to them is finding a house they love. This could be a win/win for all parties involved. Sellers would only have serious buyers looking at their property, plus they would more than likely have less competition as traditionalist are waiting for the Spring market before listing their house. Buyers would win because the majority of buyers may be too busy enjoying the holidays and put buying a house on the back burner. The down side for sellers in a hot market would be the potential lack of multiple offers.
The Best Time to List
How we do business as real estate agents is changing at a rapid pace and how consumers view the real estate transaction is changing as well. It is definitely time for real estate agents to reconsider how they advise their clients as to the "best time" to put their house on the market.
- What Are You Doing to Sell My House?
- I Don't Want Your Listing
- Is It a Good Time to Buy Real Estate?
- 4 Things to Consider When Selling in a Hot Market
- It's a Good Time to Buy of Is It?
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