Time to Plan for a Big 2015?

Reblogger Heather Fitzgerald
Real Estate Sales Representative with REALTY WORLD-Harbert Company, Inc.

Is your 2015 mapped out yet?  I am working on mine as we speak.  Later than I wanted to, but have learned a lot lot lot in the last 8 weeks of business that are assisting in analyzing and revamping business! Excited for the future.  Are you?

Original content by Frank Castaldini BRE# 01436605

Time to plan for a Big 2015?  The answer is yes.


What direct goals are you setting for yourself and your business in 2015?

Here are a few questions to jog your mind.  I have been keeping an annual list of goals and action plans since I started as a real estate agent.  I learned and it turns out to be true that if you write them down you have a much greater chance of accomplishing the goals and taking actions.

How much money would you like to make?  Here you decide your gross commission after broker’s split.  What’s that number?

How much of if do you plan on keeping?  How much of it will you use to build your business?  In other words, what will you gross expenses be?

Here’s an example:  Gross to you $600,000.  Expenses $200,000.  Net before taxes $400,000


What will be your sources of business?



Social Media?

Internet Marketing?

Open Houses?

Print Media?


What are things you’d like to add to your repertoire in 2015?


New website?

New database CRM?

Client parties?

Door knocking

Join local organization?

What will you add?


What are some ways in which you’ll reward yourself?

New car?


Spa visits and or massages?

Dining at great restaurants?

New cloths, jewelry, accessories?

Start a saving plan?  Opening and contributing to a retirement account?

Buying a new piece of real estate?


Why Bother?

Most importantly you should spend some time and ask yourself to answer one of the most important questions no matter what you do in life:  Why are you doing it and why do you want what you want?  If you know your whys they can often help you stay on course when you’ll experience setbacks.


Some of my whys are:  I love the negotiating and deal making.  I love helping clients acheive their goals.  I love making lots of money.  I love striving to be the best at what I do.  I love the fun of being a real estate agent.  I love the happy faces of buyers and sellers when the deal is done!  Just to name a few.


Frank Sells San Francisco Real Estate Deam


Goal Setting Defined 


Hope this helps you get a start to 2015.   This is brief for a reason.  You need to decide that planning for the 2015 is vital.  Starting now is a good idea.  I hope you get started.


Frank Castaldini

San Francisco Leading Real Estate Agent and Trusted Advisor

www.FrankCastaldini.com | 415.846.1899



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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

So important to write down what we "plan"...it creates a successful outcome.

Dec 09, 2014 06:19 AM #1
RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

Still working on my plan to make 2015 even more successful!

Dec 09, 2014 06:26 AM #2
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

Working on a plan as I type as well. Exploring more of some of the mediums you mentioned. If I get significant gains to my  business I will proceed with some additions if not I will simply weed out what is not helping to grow my business and search for the most efficient way to reach my target market. Good luck!

Dec 09, 2014 09:32 AM #3
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Heather, those who plan succeed.  You've got some great reasons to be goal oriented, and therefore successful.  Best to you, 

Dec 09, 2014 12:00 PM #4
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Heather Fitzgerald

REALTOR Greenwood Indiana Real Estate
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