A Postcard Campaign That Worked

By
Services for Real Estate Pros with expresscopy.com

We come across some great postcards campaigns and we would like to share one example in particular with you and why we feel like it hit the mark and won our "Postcard of the Week"! 

 

Snyder & Pritchard Homes is  a new real estate agency in Fairfield, Connecticut. They wanted to use postcards to reach out to the community and build brand recognition. “It gets our faces out there,” said Sarah Pritchard. “Once people get to know our company, they’re more likely to call us and make a purchase.” Snyder & Pritchard’s unique logo and consistent color scheme help them build a memorable brand image for the new agency.

 

For this mailing, Snyder & Pritchard used a panoramic postcard. “Everyone gets a lot of mail. We like the panoramic (5.75″ x 11.25)” because it sticks out that extra half inch from everything else, so it’s more likely to be what people pick up,” Sarah explained.

 

The larger postcard also shows off the property and leaves extra room on the back to include images of other properties they’ve sold. “The homes on the back sold for high prices, so by including those it gives us a chance to show that the neighborhood has value,” said Sarah. “We want people to know that if they sell with us, they’re not going to lose money.” And by including a ‘Just Listed’ property along with ‘Just Sold’ properties, Snyder & Pritchard can target potential buyers and potential sellers with one mailing.

 

Below is why we feel this postcard was effective. 

  • Unique Branding – An interesting logo and visual elements help set your brand apart from the competition. Snyder & Pritchard Homes gets the most mileage out of their branding by keeping it consistent throughout their postcards and website.
  • Simple, High-Contrast Design – By using a large, brightly-lit photograph of the property and a dark border, this postcard achieves a perfect balance between showing information about the property and displaying the brand. The use of light colored text over dark purple makes this postcard easy to read, and also gives it a polished, modern feel.
  • Smart Audience Targeting – The ‘Just Sold’ properties shown on the back are in the same neighborhood as the ‘Just Listed’ property on the front. This makes the card even more relevant to recipients by communicating property values in that neighborhood.

 

Expresscopy.com is here to help you have a successful postcard campaign. Call, click, or chat us! We want to earn your business and help you reach you reach your marketing goals! We’d like to give you 95% off your first order. Yep, you read that right. Get 500 postcards for just $10. Just click here and use promo code ACTIVE1404. 

 

 

Comments (8)

Mike Belobradic
Johnston & Daniel Oakville - Oakville, ON
Your Trusted Advisor in Oakville Real Estate

Nice design. I am not sure how effective postcards truly are, but I am in the midst of a test. I am farming 7500 homes monthly with a series of cards. I will see how it goes.

Dec 10, 2014 08:12 PM
Emelyn Morris-Sayre
The Berkshire Group - Lakewood, CO
CRS, REALTOR, Lakewood/Denver 303-517-5116

Thank you for your post.  I currently do monthly postcards to my sphere and want to expand to a farm in my neighborhood....will check your company out.

Dec 10, 2014 08:18 PM
expresscopy.com (design, print, and mail postcards!)
expresscopy.com - Portland, OR

Hello Mike – our team speaks with a multitude of Realtors from across the country about this topic daily and we've found that postcards are definitely effective, especially when combined with a strategic plan that consistently engages your target audience. Such an approach significantly increases the odds that when the timing is right for the customer, you are top of mind. It sounds like you're on the right track with your farming campaign, and we encourage you to contact us to speak with one of our reps for a personalized marketing consultiation. We'd be more than happy to discuss some options for making the most of your campaign! You can reach us at 1-800-260-5887 or sales@expresscopy.com.

Dec 11, 2014 06:12 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great post.  I wanted to reblog this one...Did not see a way to do that

 

Dec 11, 2014 09:36 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

expresscopy.com - goes without saying, innovative ideas make most marketing work successfully - be it a print marketing.

Dec 11, 2014 12:23 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

My husband and I were just talking about these 2 things: Branding and Farming. We may be giving one of your reps a call in the near future!

Dec 11, 2014 12:52 PM
Ron Buck
The Ron Buck Group - Laguna Niguel, CA
Associate RE Broker at Keller Williams Realty

Thanks for sharing the design. I too mail to a niche community with my personal brand as well as the company. Having a direct mail background I know the message has to be clean and simple.

Dec 11, 2014 02:23 PM
expresscopy.com (design, print, and mail postcards!)
expresscopy.com - Portland, OR

Ginger- Thanks so much for pointing that out! We've updated the settings on this post so you should be able to reblog it now.

Dec 15, 2014 04:05 AM