How To Succeed In Real Estate - Issue # 1
If you are interested in what it takes to succeed in real estate, then you may enjoy the humor (and reality) of this series…
The first way to succeed in real estate is to not be like the “average” Realtor. The average Realtor’s day goes like this…
Wake up…Start work…And react to events all day long…Without any real plan or purpose or structure…
And that’s what average Realtors do. When I ask the "average" Realtor - What times are you available tomorrow, they reply - "I have a 1:00 appointment and can meet any other time". That is not how you run a real estate business! This is part of the reason there is such a huge failure rate in our industry.
But what do the top producers do?
They wake up with a purpose and invest ninety minutes of each day to income generating, lead producing activities. They have time blocked for the most important items and the highest revenue producing items into their schedule. They do not schedule over this time.
Of course they have fires to put out and chaos to deal with just like every other average Realtor. They time block this into their schedule also. As Realtors we are not paramedics. If you have prospecting time for the next hour, your clients will not die if they have to wait an hour to hear from you. Your prospecting time is precious and should be treated as such.
Here is a tip to start the ninety minutes off:
In general, the highest dollar per hour activity is to call 5 past clients a day / people in your sphere of influence, check in, and at the end of the conversation, and ask them for referrals. If you do it correctly, every fifteen to twenty calls should net you one referral.
Stay tuned for Part 2 of “How to Succeed in Real Estate” next time.
P.S. Do you have a written business plan? Gain direction in your career by creating a personal business plan in under five minutes at www.KeyRealtyOhio.com and clicking on Business Planner. It’s easy and free! For a more detailed business plan please call or email me for a one on one confidential meeting.