5 steps flat fee MLS sellers should take in Sarasota, Bradenton and Ft. Myers that will generate more showings and offers.
•1) List your home in the MLS right where you will sell it. There are no listing commissions to pay using flat fee MLS so Sarasota home sellers save 3% and can pass this savings along to the buyer.
•2) Apply the cash test. I give my Sarasota flat fee MLS sellers the same advise as my sellers in Bradenton, Ft. Myers, Holmes Beach and the rest of Florida. Price your home as if a cash buyer were negotiating with you. You wouldn't leave room to negotiate with a cash buyer so why would you leave room to negotiate when advertising in the MLS. It's crazy! Advertise your FSBO with MLS property for the lowest price possible.
•3) Make the buyers argue. That's right, pick a fight. Price your home as low as you can (2 above) to attract the offers. Once an offer comes in, negotiate $1,000-$4,000 off your MLS listed price and that's it. Then let the buyers haggle it out with each other whether or not your home is a good value. It's simply not your place to worry about "leaving room to negotiate." If they want your home, they'll come to your price. Bradenton, Ft. Myers and Holmes Beach sellers face stiff competition for buyers. Put your best price out there so you compete for their interest. Don't forget to add back your "offered" buyer's agent commission and 2% for closing costs (Doc stamps and the deed and title policy). One tip for flat fee MLS sellers with regard to negotiating for yourself. ADDvantage PlusTM, our contract representation flat fee MLS plan, does the negotiating for you. It costs $799 plus $500 at close. "Plus" is a valuable asset when selling flat fee. I feel pretty certain that I can get a flat fee listed seller more money when negotiating an offer; I know FAR and FARBAR contracts; and I understand construction and can successfully defend attacks on inspection reports. As well, I have a professional closing team to get deals closed on time. We even handle short sales.
•4) Finally, consider offering 4% to the buyer's agent. This does two things for your discount MLS listing. One, it gets more Realtor® showings (see our flat fee MLS Street Smart ADDvantage® Realtor® eblast program). And, offering a 4% commission throws the Realtors® a "showing carrot" that helps get your home shown more when competing against multiple properties in the same area.
•5) Of course, choose the right flat fee MLS service. There are 50 or so flat fee MLS services that operate in Florida. Some are national flat fee "websites" meaning they are not licensed discount MLS brokers; they do not hold membership in any Florida MLS especially not Sarasota Association of Realtors®, Manatee Association of Realtors® or Greater Ft. Myers and the Beach Association of Realtors®.
ADDvantage® (getmoreoffers.com) is a local flat fee MLS brokerage, holding memberships in the following Florida MLS boards:
•· Tallahassee Board
•· The Greater Fort Myers and the Beach
•· Sarasota Board
•· Manatee Board
•· Gainesville Board
•· Daytona Beach Board of Realtors®
•· Jacksonville Board
•· Martin County Board of Realtors®
•· Melbourne Area Association of Realtors®
•· Santa Rosa County Board of Realtors®
•· Marion County Association of Realtors®
•· Marathon and Lower Keys Association of Realtors®
•· The Naples Area Board of Realtors®
•· Florida Keys MLS
•· Miami-Dade County
•· Palm Beach AOR
•· Pensacola MLS
•· Emerald Coast MLS
•· Gainesville MLS
•· Venice Area MLS
•· RA of Greater Fort Myers The Beach
•· Ocala/Marion AOR
•· St. Augustine & St. Johns MLS
•· Nassau County
•· Bay County AOR
•· Punta Gorda Port Charlotte North Port AOR
•· Citrus AOR
•· Dixie Gilchrist Levy Counties BOR
•· Hernando County AOR
•· Flagler County AOR
ADDvantage Network brokers also service the following: Panama Beach MLS / Bay County MLS, Gulf MLS, Citrus MLS, Dixie MLS, Gilchrist MLS, & Levy MLS