When one of the TV guys shows up for an office meeting the agents come out in droves! Even top producing agents who may stop by for a bit of lunch while usually on the run to important appointments-sat down to listen to Jeff's comments and join in the giggles.
We had the pleasure of a visit from MR. Jeff Crilley of Channel 4 here in Dallas. He spoke to our office about "How to market using little to no money, on building a recognizable brand and getting attention from the press." That wasn't the real topic but it covers what we learned and what fun we had. Tom Apligian, one of the owners of RE/MAX Dallas Suburbs joined in the experience and learned that he and Jeff had community in common, both are Michigan natives and while they didn't remember each other growing up they enjoyed sharing rememberances of the area and their time near Detroit.
Jeff brought things to make us laugh at ourselves and others, He brought things to open our eyes about the real impact of "Branding", he even made us blow some bubbles to teach us to understand how a press room really works. When was the last time you were offered a PEZ candy? See Tom above holding the huge PEZ dispensor? Luckily he has an excellent sense of humor as he was drafted into the presentation immediately.
This entertaining and thought provoking presentation is a must see for agents wanting to have impact in a powerful way for their products and Brand. While Jeff speaks for FREE he has written a powerful book and offers it almost reluctantly at an incredible price of $10.00 and for those of us who wish we could read even in the car there is a companion CD for another $10.00. For REALTORS used to paying much, much more for quality content this was a true value and enjoyed by all who attended the 2 hour TX-MCE qualified presentation. I want to share that he does enjoy travel so for any of you agents out there who would like to really know what you have to do to get some attention from the media (Also known as FREE advertising) Click on Jeff's name above and see what you too can arrange! While Jeff will speak for free if you are asking him to travel-perhaps some tickets and a room would be happily accepted!