The Symbolism And Nuances Of The Color Black In Branding!!

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

Ron and Alexandra Seigel offer some advice on the use of black in branding.

Please visit the original blog if you wish to leave comments.

Original content by Ron and Alexandra Seigel DRE00893924

Black is often the default brand color of luxury.  Black is associated with power, class, formality and prestige.  However, keep in mind that black is not the only color that communicates these nuances.  In branding yourself as a luxury real estate professional, black may not be appropriate.  For instance, if you are selling homes in a resort location, black is not necessarily the right color for your brand.

When people travel to a resort location, they are thinking of relaxing.  Formality is the last thing they want, as they are escaping from their cities.  Whenever we have worked in second home locations, we have discouraged black as the dominant brand color. We have encouraged our clients to adopt the colors of their marketplace, and not their favorite color which may be black.

Conversely, in the city, (New York, San Francisco) black may be the perfect brand color.  If you are working in the Hamptons, New Yorkers' get away place, black is inappropriate, and the same goes for San Francisco where their getaway is the Napa/Sonoma Valley.

In some cultures, black is the color of death and mourning. It is also associated with mystery, magic, nightime.  Resort living connotes a happy, daytime environment and a casual nightime, no black tie needed.

Written by Ron & Alexandra Seigel-

 ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


 Buzz-Worthy Luxury Real Estate Websites  

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About Language of Luxury  



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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

THis is so obvious - when you think about it - but not something that I had thought of! Thanks for the reblog - I missed it before- My business cards are black on both sides so I definitely like black - I hope it works in the DC market!

Jan 12, 2015 09:03 PM #1
Coach KC™ The Prosperitor™
Prosperitor LLC dba Secured Futures - Albuquerque, NM
Marketing • Productivity • Revenue • Development

Good branding info, thanks for the post Roy Kelley!

Coach KC


😎 Network Strong & Prosper!


Jan 12, 2015 09:17 PM #2
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for stopping by. Please be sure to leave comments at the original blog by Ron & Alexandra Seigel

Jan 12, 2015 09:59 PM #3
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

interestingi nformation and great reblog Roy...I will head over to the original too

Jan 12, 2015 10:52 PM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you once again for spreading our words.  We appreciate you.  A

Jan 13, 2015 12:36 AM #5
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Great reblog Roy, I hadn't thought of this angle, however, I do not live in a luxury market so was not in danger of making this mistake!

Jan 13, 2015 09:22 AM #6
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