Facebook offers businesses a way to engage and interact with current and potential clients as well as members in the community. Photos, videos, status updates and links let you actively put information about your business, properties, and industry directly in front of your customers.Helpful posts, that provide information, and encourage interaction, allows you to build your presence both online and in your community. To optimize your Facebook presence and take advantage of this free marekting tool, make note of these simple rules for Facebook success.
Follow the 80/20 rule. Provide a fun mix of work and play, 80% of your posts should be social (yet relatable to your industry and audience). Social posts include links to informative blog articles, photos of dream house, useful tips and community or industry events. 20% of posts should pertain to your products/services, like listing available properties.
Keep posts under 80 characters. According to Kissmetrics, posts with less than 80 characters receive 66% more engagement than lengthier updates.
Post a variety of photos, text updates and links. Stay relevant with meaningful photos to your industry, and maybe throw in a meme or funny image once in a while. Text updates are most successful if you ask a short, easy-to-answer question or talk about a current business promotion (just remember the 80 character rule). Post links to interesting blogs about industry trends, advice or hot topics. Funny, easy to read headlines get the most click through rates and increases your user engagement.
Respond within 1 hour and no later than 24 hours to comments and feedback. Acknowledge your customer interactions, even if it’s just to thank your commenters for stopping by. Use an app that sends notifications directly to your phone whenever someone engages with your page so you can respond in timely manner. If you receive a negative comment, don’t simply ignore it or delete it. Instead, try to acknowledge it publicly and handle it privately.
Designate someone to manage your Facebook page. This will help ensure that your content is updated regularly and most importantly, that you respond to feedback and comments on time. Some mismanaged Facebook pages fail to acknowledge comments because they assume someone else will, or a customer will receive multiple, uncoordinated responses.
Say active. Don’t let your page get stagnant or forgotten. The more you use your Facebook account, the more likely you are to engage your audience and build a social following organically. The trick is to not post so often that you annoy your followers. The number 1 reason social media users “unlike” a brand on Facebook is because the company posts too frequently. You want to provide value to your audience without bothering them. Depending on your content try to post 1-7 times a week, 1-2 times a day. The key is consistency. Be realistic about your goals. If you know you will not be able to post something every day, aim for at least once a week. As your company grows, your Facebook engagement goals can grow as well.
Create a schedule. As a marketing coordinator, I live off my editorial calendar...it tells me what, where and who is adding content to our social media channels. A well planned editorial calendar shows a content plan outline months in advance. As you’re starting out, make a simple chart with weekly or daily themes or topics to guide your posts. If you have even a simple plan you’ll be amazed at how much easier it will be to execute. Again, be realistic about your goals and give yourself the chance to succeed.
To learn more about the benefits of using Facebook as a property managers, check out this blog post from Rentec Direct!
Do you have other tips for maximizing your Facebook content? Let me know in the commments.