"I guess we have an open house this weekend? Just because we are out of state doesn't mean our Realtor should not update us."
We have more communication options at our fingertips than at any other time in history. Communication technology is so pervasive, we are left without excuses for sharing any piece of important information in a timely manner.
The consumer quote shown above was a "tweet" from ymiris on Twitter. I don't have a clue what the back story is to this social message. It doesn't matter. In communication, perception is reality.
He's right even if he's wrong. He's right even if the Realtor® "tried" to update them. Why? Good communicators make it their responsibility to ensure that their messages are understood. They leave the listener with no doubts.
In my own personal experience, the part of the home selling process that should be the simplest - communicating about what's happening in the process - is the one that has been most disappointing to me. But it is not surprising to me.
Effective communication has nothing to do with technology.
Effective communication is possible without being a part of the technorati. You don't need any of the latest, greatest internet communication tools that are available today. You don't need an iPhone. You don't need Twitter or a Facebook account. You don't need a MySpace page, Jott or Utterz.
You just need a desire to communicate. And maybe a working telephone.
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