We’ve been working on plans for next year’s marketing and once again I’m excited about where that planning is going. One of the things I enjoy most about working in the Real Estate field is that the subject of “home” is so central to it. As a marketer first and foremost of Real Estate agents, I get to work with them most every day to help them write and dream about their businesses – and it can be pretty rewarding to watch them grasp the concept of “home” and how they can be the origin of a new “home” for someone (or two, or three) literally every month.
This time of year, a lot more of us than usual in the population turn our hearts towards “home”. The connotation of having a family center somewhere, the gathering of far-away members, coming in from the cold to sit around the table or fire… this is the best time of year for all of us to think about what “home” means to us. Whether we’re renters or owner, we’re likely headed home this weekend and next to experience it again in 2014. I certainly hope so!
So when you’re huddled over the community jigsaw puzzle (ours is a bugger this year) or opening presents or ringing someone’s doorbell to deliver a meal donation, remember that sweet sensation of participating in “home”. And with luck, it’ll bring a smile to your face.
All the best this season from my family to yours!
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