Business is like a merry-go-round. You hop on for the ride, but when the gold ring comes around, you've got to grab it and ride on. A lot of riders will go round and round and they'll be as happy as they can be, but for some riders, the turning of the merry-go-round is just a transport to the next destination.
When the Internet became an integral part of marketing, it became the brass ring for those who were paying attention. I'm always amazed at the number of Realtors I meet that have no idea of the Internet's value.
In a meeting about two years ago, I was the only agent out of couple dozen that
had a website. In an Inman meeting that same year, agents were asked if they blogged or where they going to blog. About 30-50 said they do blog or they were going to start blogging. There were nearly 500 agents in the room. Another brass ring missed.
Today, mobile apps and the ability for clients to find you with a readable mobile site is a new brass ring. I have a feeling if those same agents who were in a room in the previous examples were asked about mobile sites the results would be the same. "A mobile what? Don't bother me, I'm enjoying the merry-go-round."
A lot of agents have such a big reputation that they can live off of that, and their sphere of influence if large enough to keep the work rolling in today. The reality is, the new wave of agents who are using the latest brass ring to gain market-share are also building their sphere of influence and their database every time they close a sale from their brass ring. At some point in the future, they'll have the reputation, sphere of influence and the brass ring.
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