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My New Year's resolution? I am going Old School!

Real Estate Broker/Owner with Richard Weisser Realty

Going old school by Richard WeisserI was at a gathering on New Year’s Eve and I was asked if I had any resolutions the upcoming year.

Truthfully, for the first time in many years I had not given any thought to areas in which I could use some improvement.

But after reflecting on the matter, I have come up with an idea that could serve as a resolution.

I have decided that I am going “Old School” in my business efforts for 2015.

I am going to eschew embracing new technology in favor of old fashioned postcards, phone calls, and face to face lead generation.

Instead of spending the bulk of my time just trying to keep up with the latest and the greatest, I will start doing things that will actually help increase my business.


I’m looking forward to moving in a new “old” direction!

Comments (20)

Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I second this plan.  I went old school in 2014 and it has has produced some great rewards.  I plan to do more of the same in 2015! Old school is in.

Jan 01, 2015 11:47 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

At a recent CRS training, the instructor shared that the ROI for face-to-face gatherings yield a 5% rate. Compared to the 1% that postcards yield, I think meet and greets are a good way to go.

Jan 01, 2015 11:48 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

You may be on to something here Richard Weisser . Think about all the time we waste learning new technologies only to have them change, while not really enjoying a lot of benefit. Old School may be the answer!  :)

Jan 01, 2015 11:51 AM
Ranee Bray
TCP Real Estate - Cedar Park, TX
North of Austin Homes

Great idea Richard.  Nothing replaces reality.  Most of us get most of our business from people who we've met, already know us, are referring us.  No technology replaces those relationships.    

Jan 01, 2015 12:36 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

This sounds like a great idea! and may you have a wonderful new year with every thing that you want and need!

Jan 01, 2015 12:37 PM
RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

I need to add some old school to my efforts this year.

Jan 01, 2015 02:16 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Richard Weisser and a Happy New Year to you.... I hope 2015 brings you good health, also and most importantly..... as far as resolutions are concerned, I stopped thinking about those....my focus is on the long range goals and the future.... I never stopped using "old school" methods but I complemented them with online....I was technology challenged and Katerina Gasset fixed that problem...fixed enough so that I can survive online....but my efforts are with offline marketing....it's worked well for me for 36 years, and I'm not changing at this stage of my career....It's actually allowed me to semi-retire from beating the pavement....all I do is marketing and reap referral fees .... best of luck with your new path, Richard....I wish you well.

Jan 01, 2015 07:42 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

I think there is a reason old school has survived all these years...it does work!

Jan 01, 2015 08:42 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Face to face is still the way people remember us best.

Jan 01, 2015 08:52 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Richard. You are smart and this is the way to go. Technology is terrific but all the gadgets are just tools and the stuff that matters is no different than it ever was.

Jan 01, 2015 09:54 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Learning new technologies and ways to market to consumers on-line is great but time has proven that nothing beats good old fashioned face to face people skills. It's something that the younger generation is losing out on. 

Jan 01, 2015 11:19 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Richard...I have been doing this for years.  I never let technology take over my business plan.  Word is out I am old school and people like that.  Especially the elderly who by the way many are setting very well off.

Jan 02, 2015 07:18 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I never left "old school" marketing methods at all.  I just incorporated some new and shiny with them.

Jan 02, 2015 10:31 PM
Vern Eaton
Askov, MN
Realtor 651-674-7449

I have never gone away from old school.

IN my very rural area that is what people have liked.

Jan 02, 2015 10:57 PM
Kim Boekholder Utah Real Estate/ PECO
Results Real Estate 801.580.5624 - Draper, UT
Broker Results Real Estate/Leasing Specialist PECO

It's funny we used to get excited when we got an email .....now we get excited to receive old fashioned mail.  Old school is something. I need to add to my 2015 plan from mailers to more face to face meetings /groups. Good luck to you in 2015

Jan 03, 2015 09:36 AM
Randi Brammer
Randi Brammer, Acctg. - Hinckley, MN
Accountant & Tax Preparer

Richard...you sound much like my former Broker.  He still works the old way and does very well.

Jan 05, 2015 06:52 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Richard, I read something the other day that said the old methods still work and that agents that embrace them will find new success. It made me think of the new agents that don 't know how effective a face to face contact can be or how to pick up the telephone and talk. If they can't text, then it doesn't get done.

Jan 05, 2015 11:54 PM
William Johnson
Retired - La Jolla, CA

Hi Richard, The interesting thing about the old way is that it isn't old at all, it is timeless. It simply works and has been proven over 100 years of use. 

Jan 09, 2015 01:18 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

There is nothing wrong going old school.  I am finding direct mail particularly powerful lately.

Jan 09, 2015 08:58 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Like Barbara Todaro '..,. I never stopped using "old school" methods but I complemented them with online'

Jan 20, 2015 12:26 PM