How to market an open house in 2015

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066
Many Realtors do an Open House by just showing up the day of the open house and planting a few open house signs. However, I try to be a lot more pro-active.  I like letting my clients know what I am doing on their behalf to actively market and sell their homes, so here is what I did for an open house yesterday.  Please review the list of marketing efforts and let me know if there is anyhing else you think I could be doing.
 
1)  I entered the listing in the MLS as an open house:
Inline image 1
 
 
2.  It is advertised on Craigslist:  http://boise.craigslist.org/reb/4830849844.html
 
 
4.  I featured it on my website:  http://www.idahomlstours.com/
 
5.  I advertised it as an open house on www. Zillow.com 
Inline image 2
 
6.  I advertised it on www.Trulia.com
Inline image 3
 
7. I also advertised it on www.Realtor.com
 
 
Some times I put open house sign riders on the sign in front of the home so people passing buy it prior to the open house know about it early. 
 
I think I will start printing this type of data prior to my next open house so instead of just asking the people how they found out, I can use a visual representation of my efforts and check off the ones that work.

Comments (6)

Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Jim, the aggressive marketing approach you take to open houses is more beneficial to your clients.  Many more open houses to come!

Jan 04, 2015 09:38 AM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

Not only do we entered it as a Open House on the MLS but we also add it in the describtion. I like the Craigslist idea. The images in your post aren't showing up for me.

Jan 04, 2015 02:22 PM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Julie, thanks for letting me know the images aren't showing on your end. Was it on a smartphone, PC, Android, Mac?

Anyone else having that issue?  I pulled up the link and it showed for me.

Jan 05, 2015 04:27 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Jim Paulson we also deliver flyers announcing the Open House to the homes near the property to be open a few days before the event.

Jan 07, 2015 12:33 PM
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA
Realtor

doing a neighborhood mail out is a great idea too.

You seem to to be having issues with the links

 

Jan 14, 2015 09:37 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Sharon Harris why do you say I seem to be having issues with the links?  I just checked them and they appear to be working fine.  If you are having difficulty, that means others might be too so I would love to address it and fix it if so.

Jan 22, 2015 08:54 PM

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