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The Plan: 15 - 20 minutes a day, PAYS.

By
Services for Real Estate Pros with PropertyMinder, Inc.

 

 

What is the 15 -20 minute plan?

An extension of our 20 Minutes a Day, PAYS


It is spending 15 - 20 minutes of your time bettering relationships with your clients, growing your database, improving your internet presence, and maximizing your virtual brand.

However, the 15 minute plan can only succeed if you are consistent with it. Pick 4 days a week so that you are spending 1 hour of your time doing something that will build future success.

Here is a list of business-enhancing activities you can do for 15 - 20 minutes a day in 2015.

 

1) First, you will need to identify where your business came from in 2014.

Spend 15 - 20 minutes and ask yourself these questions.
The answers will help you define a clear course of attack in 2015.

– Where did your clients come from: Referrals? Advertising? Farming? Social Media?
– What systems did you use to generate leads? Will you use them again?
– How much money did you spend on marketing?
– What will your budget be in 2015?
– What do you want that money to accomplish?

 

2) The next 15 - 20 minute task is to compile a list of materials you need to make sure your clients can ALWAYS find you.

Make sure your domain name is everywhere. Promote your AccelerAgent website as often as possible including, but not limited to: business cards, email signatures, posters, billboards, and yes – even your voicemail greeting.
(i.e.- “Hi! Thanks for calling. Sorry, I missed your call. Please visit my website www.acceleragent.com for immediate assistance”).


3) Spend 15 - 20 minutes a week to make sure your database is organized.

Repeat business is often lost due to disorganization. Remember one contact can be put into several AccelerAgent CRM groups.

Create unique groups of contacts based off of your clients’ interests
(i.e. – hobbies, sports teams, film/music buffs, family-oriented activities, newlyweds, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

Your AccelerAgent website is also an email marketing engine. If you are diligent about forming groups in your CRM, your site can quickly and easily send emails to appropriate contacts to touch base and generate leads.

The AccelerAgent CRM includes hundreds of vibrant email templates. In addition to sending holiday greetings and market snapshots, you can send custom messages to your newly created groups. This is so you can continuously connect with them on a personal level.


4) Spend 15 - 20 minutes a week accumulating the home addresses of everyone you know that owns a home. EVERYONE.

This is essential to have if you rely heavily on e-mail for client outreach and bonding. Why do you need people’s home addresses? Seller’s Corner, Direct Mail, friendly visits, etc.

Never assume that the people in your database have not been contacted by another real estate agent or have not called the listing agent off of the “For Sale” sign in their neighborhood. In fact, the average person knows 3 real estate agents.

Keep tabs on your clients by adding them into your Seller’s Corner system. Send them neighborhood updates BEFORE they have a chance to call the listing agent down the street or  BEFORE they Google the address of the listing and end up “you know where” (large syndication websites).


5) Spend 15 - 20 minutes a week humanizing your brand, your website, and your business.

Syndication portals are sterile. There is no warmth. Your marketing should be the opposite of what syndicate sites offer. Homes can’t be purchased without a real estate agent – that’s where you come in.

You aren’t just a sales person. You are all things real estate. Your emails, your postcards, your website, and your conversations should convey this to all of your prospects.
Provide relevant regional information (i.e.- weather conditions, neighborhood/town events, important town hall meetings, holiday-oriented information, etc.)

Create a short YouTube video re-introducing yourself to your past, current,  and prospective clients (this does not have to be extensive or high-tech – film it at home or in your office). Just be genuine and honest.


6) 15 - 20 MINUTES: Reach out.

Commit to contacting everyone at least once a month in some way (3 times would be ideal). Repetition and consistency is the only part of your overall marketing plan that will give you results. Remember these two words in 2015.

Call or text your database and just say hello. Start up a friendly conversation (ex: “Can you believe 2015 is already here? Do you have any big plans for the New Year?”). The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail.

If you are like most real estate agents, then most of your business comes from referrals. Spend these 15 minutes making sure that your contact information is close at hand. Referrals happen in passing. Make sure that your cell phone number can be shared with anyone at any time.


7) Here is one that you can do for 15 - 20 minutes two, three, or four times a week:
Pass out a few business cards in an area you want to sell homes.

It can be at an open house; or to a client or homeowner that you reach out to, or that you cross paths with today. This is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

Here is a proven phrase to use when you hand a prospect your business card: “Hi, my name is _______. I’m not sure what your real estate agent is doing for you, but I would love to provide you with free home values in your neighborhood.”

Back up this phrase by handing them your business card. Sales is about solving problems and meeting their needs. They may not need you now. But they may need you in the future.


8) Lastly, spend 15 - 20 minutes a week adding new content to your AccelerAgent website.

Create a website theme – let it reflect your passion or area of expertise (i.e. – golf or luxury homes, specific geographic regions – urban, rural, etc.) Always remember: The exterior of your website is not for you, it is for your clients.

Give them a reason to come to your website – but most importantly: give them a reason to STAY on your website.

Ask questions about your website as you sift through it:
– Is the content relevant?
– Is it geared to your audience?
– Is your website appealing and attractive to the eye?
– Does it make you look like a real estate expert (Luxury, Geographic, etc)?

Have you set up Custom IDX links on your PropertyMinder website?
Here you create a convenient landing page based on the search criteria you choose.
Be strategic. You know what property categories your contacts desire most of all.

And the most important question to ask:

- If you were not an agent yourself, would you come to your own website?

If you focus on making your website fresh, informative, and easy-to-use, then you will succeed. Your website should support your marketing, provide accurate information, and prove how successful you are in your career.

When your clients use it, they should remember it. When they remember your website and name, that means you are in the best place you can be: top-of-mind.

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