A few years ago I wasn't really on board with Twitter. I didn't think it was very important. It was early on and there wasn't much of a practical use for it at the time. But that has changed.
I notice that a lot of business owners have abandoned their accounts and this is a mistake. Let me tell you quickly why I like it and how it can help you.
1. Your Tweets Live On - Your tweets will pop up on Google results in about a week. Think as you tweet so your messages pop up in the places that will best serve you. In the early days tweets were nothing more than a novelty. Now they have a functional purpose. They can contain a link to your main site and talk about your business. The idea here is to have your tweet - re-tweeted by someone else to create more engagements.
2. Twitter Analytics - There is a new analytics feature now on Twitter and this makes the game more real. I was surprised at my tweets getting 33 thousand impressions. My messages were being retweeted by other people but more importantly the people in my followers list were pretty important. They were entertainers, music acts and CEOs. I attracted people from all walks of life.
The analytics also showed me how popular I was by breaking down my categories. This was no longer guess work. They also have a nice engagement feature to show how many people are interacting with my tweet messages.
If you haven't worked with Twitter recently give it another try. It has become a fascinating tool. You can really make some great connections on here. The back end has improved considerably.
For more social media ideas, tricks, and strategies download our free e-book http://tedcantu.com/RE_2015