To take advantage of the national advertising for Century 21: April OPEN HOUSE month, I held an open on a townhouse I have listed here in Gainesville, FL. Of course the seller of this property asked if I had considered doing an open house and I was way ahead of him as I had been planning this!
The property is on a well-traveled, yet quiet road. I was armed with 3 Century 21 open house signs, balloons, candles, plants (for a little staging touch), plenty of copies of the listing sheet, the buyer's one year home warranty plan (through Service Plan of FL) we're offering, AND a local lender was accompanying me to pre-qualify customers on the spot and pass out estimated monthly payment sheets. I even printed out my "Buyer's Guide to Survival PART 1 and PART 2. I was ready to rock.
And then, it rained...ALL DAY
Due to the unfavorable weather, the turnout was...light. We had a curious neighbor (we always get these, right?!) that was really sweet. We sent her off with a package on the property in case she has any buddies she can think of to move in next door. We started packing up at exactly 3 p.m. I shut off all the lights except the kitchen and packed up all my goodies when our first and only set of buyer's showed up! They were looking for a family member or friend, but remarked that the unit was very nice and might be perfect for this person.
Another associate in my office said that he's been having a lot of luck with open houses to the tune of 4 buyers/sales this quarter on his listings. He said that he held an open house on one of these listings and only one customer came by. He called his seller to report how it went and said:
"I have good news and I have bad news"
Seller: What's the bad news?
Associate: We only had one buyer come by.
Seller: What's the good news?
Associate: That's all we needed!
Wish me luck that this might be the case for my seller! The people that came by were really nice and mentioned they would definitely tell the 3rd party about it. The townhouse is wonderful and I'd love to see someone ready to call it "home".
Angela Elliott is a licensed Florida REALTOR® with Century 21 Classic Properties in Gainesville, FL. Please visit my profile for more about me and browse my website for additional Alachua County information and listings. Your phone calls are always welcome at (352) 256-7038 as are your e-mails to email@example.com.