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Facebook Business Page? Yay or Nay?

Real Estate Agent with Jefferson Properties 0225213983

Today we had a spirited round-table discussion about the "new rules" handed down from the Facebook gods regarding conducting business on "the social network."  A few agents are holding out and don't want a business page, preferring to post on their personal page in a mix of business-family related posts that earn more traction without paying to "boost" posts.

The new rules from Facebook prohibit business posts on personal pages.  How does Facebook plan to police such violations?  Are they truly going to track its million of users with fancy algorithms?  Isn't it better to have a professional page anyway?  Most agents in our office have a business page to share listings as well as slice-of-life real estate tips and news stories. THEN we debated SEO/websites v. Facebook business pages...

Should agents spend more time on SEO lead generation from their own personal websites, or use social media to promote themselves?  I'm a Facebook girl myself, and use my page to run contests, share listings, feature happy clients, and share interesting articles about Richmond, VA and its real estate landscape.  I don't have a website and haven't yet wrapped my mind about building one as I work by referral (it seems like A LOT of time to build such a website).

I'm interested in what you Active Rainers think about lead generation: do you prefer social media or SEO lead capturing web sites?  What kinds of activities capture leads on your business page for Facebook?  I'd like to invite all of you to "like" my Facebook page and I'll be happy to return the favor if you leave a link to your page in the comments.

Enjoy your evening, one and all!  

Visit me on Facebook: https://www.facebook.com/thebestnestRVA




Comments (5)

Jeffrey Jones
AZ Home Seekers - San Tan Valley, AZ
AZ Home Seekers, azhomeseekers.com

We started a business page but never use it. It hard enough to find time for the personal page. Its easier to do everything on one, and we seem to come across more personally

Jan 06, 2015 11:11 AM
Odaly Victorio
Team Victorious at Keller Williams Realty - Jupiter, FL
Marketing Expert

It's important to be well-rounded. Business pages allow you to schedule updates in one sitting and the boosting feature allows you to reach people you don't already know. Share your posts on your personal page.

You should still have a well SEO'd website with MLS search capabilities that capture leads.

In today's world, we can't afford to not be present online.

Jan 06, 2015 11:23 AM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

I liked your page, here's mine. https://www.facebook.com/kauaidreamsrealty

I did not know that FB will not allow business postings on business pages. I think for Realtors that will be impossible. I do not get a lot of action on my FB page, but it's building.

Jan 06, 2015 11:49 AM
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

I have a personal FB page that I use more for business than personal uses. It's linked to my website and I also post listings to it. Most websites now have the option to share to social media since it has become such an integral part of online presence for businesses.

Jan 06, 2015 12:17 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I get very good results from my fb business pages, and I do avoid posting any business related items on my personal page, not because fb may not like it but because most of my friends would not like having the newsfeed clogged with my business blogs or listings.


Jan 06, 2015 12:22 PM