Today we had a spirited round-table discussion about the "new rules" handed down from the Facebook gods regarding conducting business on "the social network." A few agents are holding out and don't want a business page, preferring to post on their personal page in a mix of business-family related posts that earn more traction without paying to "boost" posts.
The new rules from Facebook prohibit business posts on personal pages. How does Facebook plan to police such violations? Are they truly going to track its million of users with fancy algorithms? Isn't it better to have a professional page anyway? Most agents in our office have a business page to share listings as well as slice-of-life real estate tips and news stories. THEN we debated SEO/websites v. Facebook business pages...
Should agents spend more time on SEO lead generation from their own personal websites, or use social media to promote themselves? I'm a Facebook girl myself, and use my page to run contests, share listings, feature happy clients, and share interesting articles about Richmond, VA and its real estate landscape. I don't have a website and haven't yet wrapped my mind about building one as I work by referral (it seems like A LOT of time to build such a website).
I'm interested in what you Active Rainers think about lead generation: do you prefer social media or SEO lead capturing web sites? What kinds of activities capture leads on your business page for Facebook? I'd like to invite all of you to "like" my Facebook page and I'll be happy to return the favor if you leave a link to your page in the comments.
Enjoy your evening, one and all!
Visit me on Facebook: https://www.facebook.com/thebestnestRVA