What are you doing to do differently this year to take your real estate business to the next level? The phrase, "next level" is used so frequently that I think it's important to define what "next level" means to your business.
The Next Level
Think about your goals for last year. Did you reach them? Did you fall short? Or did you exceed them? To take your real estate business to the next level, you need to know what level you are on right now. If you didn't reach your goals, your next level would be to achieve your goals for the coming year. If you reached your goals, your "next level" would be to exceed your goals. And lastly, if you exceeded your goals, your next level would be determined by how much you want to stretch yourself. No matter where you are, you can always improve. Here are six ways to help you take your real estate business to the "next level".
1. Stay Around Positive People
Surround yourself with positive people. Negative people can appear to be "normal", but if you pay close attention you will notice when you speak with them, nothing is ever good. They are always complaining about something or someone. They will simply drain all of your energy...energy you need to stay positive and move your real estate business to the next level.
2. No More Complaining About the Market
Stop complaining about the market conditions. Have you noticed that there are lots of successful real estate agents in your marketplace? Is the market any different for them than it is for you? I don't think so, but it's all about your attitude and how you approach it. So you might have to make more calls and write more notes and reach out to more people...that's why they call it work.
3. Prospect Daily
Prospecting is the heart and soul of a successful real estate business. No matter what the market conditions you need to constantly reach out to people who are looking to buy or sell real estate. Set aside at least one hour every day to make phone calls to try and generate some business. Schedule lunches and coffee appointments to get face to face with prospects and referral sources. Success doesn't just happen, it takes planning and hard work.
4. Get More Training
The real estate industry is constantly changing. As real estate professionals we need to be up-to-date on every aspect of the business. In addition to our regular Continuing Education courses we need to take classes that look at the different ways to prospect, to market our business, and to stay motivated. We are never too busy to learn new techniques.
5. Update Your Marketing
You must stay current not only with your training, but with your marketing as well. When was the last time you updated your picture? Just last week I saw a picture of an agent in my office as she was working on her fact sheet. The picture had to have been at least 20 years old! Not a good look. What about your website, do the links still work? The busier we get, the more we tend to ignore the little things in our business. But you need to pay close attention to your marketing efforts to ensure everything is current and reflects your business philosphy. Buyers and sellers will search the Internet to gather information about you, so you want that information to accurate and current.
6. Treat Your Business Like A Business
You are a business owner. This means you must treat your real estate business like the real business it is. Keep track of how much money it costs to run your business and where your business is coming from. Set goals for yourself and your team. If you want to be a successful real estate agent you have to work at it. Focus on what you need to do to make your business profitable. Have an annual plan, a monthly plan, a weekly plan and a daily plan. Everything you do should have a purpose of growing your business.
- "Home" Work For Real Estate Agents
- If You're Selling Real Estate, You Need Training
- Are You Becoming Functionally Obsolete
- It's All About Your Attitude
- Are You A Secret Agent?
- Be Your Best You
Real-Life Real Estate Training – Real Training, Real Results!
- Have you struggled turning contacts into clients?
- Are you working hard, but hardly making any money?
- Are you beginning to think you made a bad career choice?
If you answered “yes” to any of these questions you are in the right place! The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals. It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business. The Real-Life Real Estate Training program was designed by an active real estate agent, so our program is totally realistic, doable and easy to put into action immediately. You’ve learned how to become a real estate agent, but now it’s time to learn what it takes to BE a real estate agent. My name is Candy Miles-Crocker and I’d love to talk to you if you still have some questions or need additional information. Fill out my online contact form or give me a call at (202) 669-1924. Check out what our valued clients have said about us on our testimonials page.
Let’s Go to Work!