Real Estate & Technology Go Hand-In-Hand

Real Estate Agent with Keller Williams Realty CalBRE# 01308620

Real Estate & Technology Go Hand-In-Hand


As Agents, the latest technology is key to keeping up with the times and continuing a steady business flow.  From Buyers searching for properties to Sellers marketing their home, an ad in the newspaper just doesn't cut it anymore.  We are WAY beyond that now! 


According to this infographic from, an astounding 89% say they use online resources in the process of home buying.  It doesn't end at searching for a property either.  Researching an Agent, Lender, property values, neighborhoods, etc., is all part of the process.  Having an Agent that is tech savvy on top of being markey savvy is the way to go.


Real Estate & Technology Go Hand-In-Hand


When I'm working with a Buyer, we use MLS searches as well as e-mail blasts and postings to off market networking sites to find the perfect home.  Reaching 1000's of agents with the click of a mouse is essential to finding the right property these days.  With Sellers, I create a website, virtual tour, YouTube Links, e-mail blasts, offer market postings before the listing hits the MLS, and even online advertising on top real estate sites around the world!


Real Estate & Technology Go Hand-In-Hand


My office is a paperless office.  In any given transaction, e-mails, texts, scans, e-signatures are sent and received over and over throughout the process and everyone involved is kept in the loop.  Long gone are the days of sitting at a huge table and signing your name 100 times over.  Clients even receive all of their transaction documents on a flash drive after close of escrow!


I have a ton of respect for Agents the sold property in the days before the Internet and E-mail, I don't think I would have lasted!  Haha!  Technology is essential to our business these days, never take it for granted!


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Comments (3)

David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

The sign in the yard still remains as a driving force for name recognition and continuing activity in that market area. I still sell property from sign calls. Tech savvy is great but it is still just "stuff".

Jan 09, 2015 07:03 AM
Richard L. Sanderson
Richard L. Sanderson Consulting - Kalama, WA
helping improve local property tax systems

I found the graphic from the California Association of Realtors very interesting. As David Spencer said technology is one of the tools available to agents. A very important one, surely, but others should not be overlooked. Each local real estate market is unique. What works best in reaching your target market in Los Angeles may not be the most affective approach in Chicago or Portland.

Jan 09, 2015 05:44 PM
Emily Rose Newmark
Keller Williams Realty - Sherman Oaks, CA

Absolutely!  I've gotten MANY calls over the years from signage, my branding has also become recognizable in not just my farm but around the greater Los Angeles area I work in.  But without all of the technology that I've implemente dint he past 5+ years, my business would definitely not be where it is today.  It's all relative to the market you're in as well. Thanks for comments!

Jan 13, 2015 07:00 AM