Easy SEO for YouTube Videos

Real Estate Agent with Keller Williams Las Vegas S.0075212

Easy SEO for YouTube Videos

Every minute of every day, 60 hours of video are uploaded to YouTube. 4 billion videos are viewed every day, and every month YouTube receives 800 million unique viewers. Given these vast numbers, how can you make your video stand out amidst the noise? And how can you maximize the likelihood of capturing even just a few percent of those millions of viewers?
Google frequently shows video results on their search results pages too, so optimizing a YouTubevideo successfully could potentially lead to massive numbers of views, with some of those visitors clicking your links and buying your goods.
However, the content of a video is invisible to the search engines, so how can someone make a video searchable? Just how can a video make it to the top of the search results?
While the contents of your video file on YouTube cannot be spidered, the text you place around it can, and will, be. Optimizing this text is the best way to catch the search bots’ attention, so here are the details of exactly how to do this.
Keyword Research
The first thing to do is some keyword research. Using the Google Adwords Keyword Research Tool, look up the key words associated with your video. It will present you with dozens of other words that people are searching for which relate to your video. Make a note of the most relevant ones.
While ranking high in a search for ‘stop smoking’ could be very difficult, a top result for ‘are e-cigarettes safe’ or ‘how effective is nicotine gum when giving up smoking’ might be much easier to accomplish. Like with niche websites, look for long-tail keywords which get a decent number of searches but which have little competition.
Next, start populating the YouTube text boxes.
Optimizing Videos for SEOTitle
The words in your title must be chosen carefully. Your title is what people, and the Google bots, will see first so use one or two of the key words you are targeting in this space. Don’t stuff all your key words in – would you click on a video which was called, “mp3 player best cheap cheapest ipod 32gb mp3”?
This Month in Las Vegas Real EstateDescription
Next there is the description field where you can expand upon the content of your video. Lots of people find success by describing what is in the video, using keywords wisely. Avoid packing the keywords in unnaturally, instead focus on how they would be used in a realistic conversation.
Start your description with a link to your site. Always use http:// at the beginning of the URL to make it clickable on YouTube. Place it at the very start of your description so that it shows up under your video. If you put it later in the text, visitors will have to click ‘read more’ to see it.
Do a YouTube search for the keywords you want to rank highly for, and click on the top 2 or 3 videos in the results. Make a note of the tags they have used, then use these keywords in your own video’s tags to compete with their position in the rankings. This will also make it more likely that when someone watches your competitors’ videos, yours will appear in the right hand column as a ‘related video’.
Make sure all the most relevant keywords you want to rank for are in the tags section, and don’t forget to use quotation marks for phrases, so that the tag contains those words together, not separately.
Don’t use tags from competing videos which are not relevant to your own, however. This will annoy searchers who get misleading results, and could lead them to vote your video down, or even report it.
Transcribe your video, or outsource the transcription to someone else. While this might seem like an excessive or unnecessary task, it actually has many advantages for optimizing your YouTube video.
First, it makes the valuable content contained within your video searchable. This is the kind of content that will contain the long-tail keywords you want to rank for, so having the transcription of the video available will certainly help your search result rankings. You can place the transcript in the description under your video on YouTube or, if you embed the video onto your blog, you can add the transcript in the blog post.
Second, once the transcript is complete, save it as a .txt file and transform it into closed captions, or subtitles, on your video on YouTube. Adding closed captions used to be a rather complicated business, requiring the exact time each phrase is said to be included in the document, but nowadays if you upload the .txt file to YouTube, it will accurately match the captions to the voiceover. This helps with your video’s SEO, as well as making it accessible to viewers who are Deaf or hard of hearing.
Comments and Embedding Permissions
Allow comments on your video. You will need to keep an eye out for spam or abusive replies, but comments provide the kind of regular updates to a webpage that the Google algorithm loves. Allow sharing too – if someone wants to promote your video on their site, then let them!
Interact and Engage
Comment on other videos. If you provide interesting, valuable, or even controversial comments then people will click on your username to see what you have to offer. If they like what they see, they will watch, share and comment on your videos and even subscribe to be the first to see what you bring out next.
You can also submit your videos as a ‘video response’ to other, relevant videos. If that user approves it, then your video will appear underneath theirs.
Build backlinks to your video to improve its ranking in the YouTube search results. Your YouTube video is no different to your website in that high quality backlinks will boost its authority and its popularity.
Because most people don’t optimize their YouTube videos, taking these steps can be extremely beneficial to your search result rankings on the channel. If you want more views, thumbs up and shares, the strategies listed above will all play an important part in boosting your positioning and popularity. Being one of only a few video creators who do it will make it very much more likely that your search ranking positions will soar above the rest.
Posted by

Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Kathleen Luiten 02/24/2016 05:08 AM
  2. Carla Freund 04/15/2016 10:47 PM
  3. Winston Heverly 05/04/2016 09:47 PM
Real Estate Technology & Tools

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Jenna Dixon
DRA Homes | Cobb County Real Estate - Marietta, GA
Empowers You With a Better Real Estate Experience

Great advice as usual.  I have bookmarked this for reference.  My YouTube channel is woefully under utilized.

Jan 25, 2016 08:51 AM #1
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

Great information to have at my dieposal. Can see use in many ways.

Jan 25, 2016 10:41 AM #2
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. I will bookmark this post. 

Jan 25, 2016 09:00 PM #3
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

wow this is certainly news we can use, I like to learn more  every day!

Jan 26, 2016 12:43 AM #4
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I am saving this because I know it is important but then I always forget what to do when I lost a video. Time to make a checklist! Thanks for sharing.

Feb 24, 2016 09:31 AM #5
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

This is fabulous information.  I think I may need to bookmark this one to read again and again as I'm not doing alot with YouTube videos ... and I need to. Thanks for this very educational information.  You Rock!

Feb 24, 2016 10:54 AM #6
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Lori, I would have missed this had it not been for Kathleen Luiten reblogging it. I'm now "following" you so I don't miss more of your great tips.

This is very timely reading for me as I'm doing more and more YouTube videos. I'll have to sleuth out some of the favored long-tail words and be sure my tags are appropriate.

Feb 24, 2016 01:26 PM #7
Craig Cooper
Chase International Real Estate - Tahoe City, CA
Creating-Preserving-Growing Wealth in Real Estate

Thanks Lori, this is going to take some time to digest and more to understand!

Feb 24, 2016 03:59 PM #8
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Lori, thanks for the post. I have agents that do not have time for this but I convinced them to hire a person for this and other marketing tasks. If an agent simply bookmarks this and forgets about it, you know what happens...

Feb 24, 2016 09:37 PM #9
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Excelllent tips Lori.

Feb 25, 2016 09:34 AM #10
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Lori, Excellent post and very timely for me as I was looking for additional information on how to optimize my you tube videos. I found this as a re-blog and will re-blog myself. Thank you for sharing!

Apr 15, 2016 10:38 PM #11
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Lori, another informative post for all of us looking to move our business forward. Thank you so much and hope you have a great weekend!

Apr 15, 2016 11:10 PM #12
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Lori Ballen Thanks for the very good educational report on SEO.

Apr 16, 2016 09:22 AM #13
Krista Jenkins, REALTOR®
Egenbacher Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Great information from Lori Ballen as always. I will be delving in to the Ballen Method more closely this year. Considering I started following you nearly five years ago, I would say it is about time. You are an inspiration on many levels. Go you!

Mar 26, 2019 06:40 AM #14
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Lori Ballen

Digital Marketing Strategist
Find Out what Your Home is Worth
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