very minute of every day, 60 hours of video
are uploaded to YouTube. 4 billion videos are viewed every day, and every month YouTube receives 800 million unique viewers. Given these vast numbers, how can you make your video
stand out amidst the noise? And how can you maximize the likelihood of capturing even just a few percent of those millions of viewers?
Google frequently shows video
results on their search results pages too, so optimizing a YouTubevideo
successfully could potentially lead to massive numbers of views, with some of those visitors clicking your links and buying your goods.
However, the content of a video
is invisible to the search engines, so how can someone make a video searchable? Just how can a video make it to the top of the search results?
While the contents of your video file on YouTube cannot be spidered, the text you place around it can, and will, be. Optimizing this text is the best way to catch the search bots’ attention, so here are the details of exactly how to do this.
The first thing to do is some keyword
research. Using the Google Adwords Keyword Research Tool, look up the key words associated with your video. It will present you with dozens of other words that people are searching for which relate to your video. Make a note of the most relevant ones.
high in a search for ‘stop smoking’ could be very difficult, a top result for ‘are e-cigarettes safe’ or ‘how effective is nicotine gum when giving up smoking’ might be much easier to accomplish. Like with niche websites, look for long-tail
keywords which get a decent number of searches but which have little competition.
Next, start populating the YouTube text boxes.
The words in your title must be chosen carefully. Your title is what people, and the Google bots, will see first so use one or two of the key words you are targeting in this space. Don’t stuff all your key words in – would you click on a video which was called, “mp3 player best cheap cheapest ipod 32gb mp3”?
Next there is the description field where you can expand upon the content of your video. Lots of people find success by describing what is in the video, using keywords wisely. Avoid packing the keywords in unnaturally, instead focus on how they would be used in a realistic conversation.
Start your description with a link to your site. Always use http:// at the beginning of the URL
to make it clickable on YouTube. Place it at the very start of your description so that it shows up under your video. If you put it later in the text, visitors will have to click ‘read more’ to see it.
Do a YouTube search for the keywords you want to rank highly for, and click on the top 2 or 3 videos in the results. Make a note of the tags
they have used, then use these keywords in your own video’s tags
to compete with their position in the rankings. This will also make it more likely that when someone watches your competitors’ videos, yours will appear in the right hand column as a ‘related video’.
Make sure all the most relevant keywords you want to rank for are in the tags
section, and don’t forget to use quotation marks for phrases, so that the tag contains those words together, not separately.
Don’t use tags
from competing videos which are not relevant to your own, however. This will annoy searchers who get misleading results, and could lead them to vote your video down, or even report it.
Transcribe your video, or outsource the transcription to someone else. While this might seem like an excessive or unnecessary task, it actually has many advantages for optimizing your YouTube video.
First, it makes the valuable content contained within your video searchable. This is the kind of content that will contain the long-tail
keywords you want to rank for, so having the transcription of the video available will certainly help your search result rankings. You can place the transcript in the description under your video on YouTube or, if you embed the video onto your blog, you can add the transcript in the blog post.
Second, once the transcript is complete, save it as a .txt file and transform it into closed captions, or subtitles, on your video on YouTube. Adding closed captions used to be a rather complicated business, requiring the exact time each phrase is said to be included in the document, but nowadays if you upload the .txt file to YouTube, it will accurately match the captions to the voiceover. This helps with your video’s SEO
, as well as making it accessible to viewers who are Deaf or hard of hearing.
Comments and Embedding Permissions
Allow comments on your video. You will need to keep an eye out for spam or abusive replies, but comments provide the kind of regular updates to a webpage that the Google algorithm loves. Allow sharing too – if someone wants to promote your video on their site, then let them!
Interact and Engage
Comment on other videos. If you provide interesting, valuable, or even controversial comments then people will click on your username to see what you have to offer. If they like what they see, they will watch, share and comment on your videos and even subscribe
to be the first to see what you bring out next.
You can also submit your videos as a ‘video response’ to other, relevant videos. If that user approves it, then your video will appear underneath theirs.
to your video to improve its ranking
in the YouTube search results. Your YouTube video is no different to your website in that high quality backlinks
will boost its authority and its popularity.
Because most people don’t optimize their YouTube videos, taking these steps can be extremely beneficial to your search result rankings on the channel. If you want more views, thumbs up and shares, the strategies listed above will all play an important part in boosting your positioning and popularity. Being one of only a few video creators who do it will make it very much more likely that your search ranking
positions will soar above the rest.