Yes, There is Life in Real Estate Ads After Craigslist Went Cold.

Industry Observer with Impute Marketing

Acquiring real estate leads is about two fundamental activities – “hunting” and “farming.” Craigslist real estate ads used to represent the ability to get “right now” business – it was a hunting ground. And while Craigslist still exists, it doesn’t exist in the way we once knew it.

Craig Newmark of Craigslist Real Estate Ads After Craigslist Went ColdIn the old days – up until about mid 2013 – ad-placers could use HTML coding that allowed web-links/URLs, embedded images, colors, specialty fonts, and aesthetic design. The biggest advantages of this once-golden era were: (i) web-links/URLs – you could advertise listings, captcha pages, a wide variety of listings (“see all listing in the 12345 zip code”), and (ii) SEO boosters – it boosted Google Juice by the truckload.

When it all suddenly changed and the rug was pulled out, I undertook a series of emails with Craig Newmark – i.e., “Craig” of Craigslist. I was NOT always terribly polite. I begged him to start charging me a major monthly fee just for the chance to post those beautiful html-made links again. He “personally” responded to every single email telling me his team “is working on it.”

Craigslist indeed still exists, but it’s in very basic form – there is straight typing permitted without html or images. In fact, if you even label an uploaded image with an ad message you will get booted.



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Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Had success before on Craigslist, but I'm probably through with it even though it's still workable in the current format.

Jan 13, 2015 04:58 PM #1
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I've had sales via Craigslist but with these changes no longer bother to spend any time with it.  Appreciate your efforts!

Jan 13, 2015 08:17 PM #2
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Rob Flitton

Real Estate Writing & Negotiation
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