Acquiring real estate leads is about two fundamental activities – “hunting” and “farming.” Craigslist real estate ads used to represent the ability to get “right now” business – it was a hunting ground. And while Craigslist still exists, it doesn’t exist in the way we once knew it.
In the old days – up until about mid 2013 – ad-placers could use HTML coding that allowed web-links/URLs, embedded images, colors, specialty fonts, and aesthetic design. The biggest advantages of this once-golden era were: (i) web-links/URLs – you could advertise listings, captcha pages, a wide variety of listings (“see all listing in the 12345 zip code”), and (ii) SEO boosters – it boosted Google Juice by the truckload.
When it all suddenly changed and the rug was pulled out, I undertook a series of emails with Craig Newmark – i.e., “Craig” of Craigslist. I was NOT always terribly polite. I begged him to start charging me a major monthly fee just for the chance to post those beautiful html-made links again. He “personally” responded to every single email telling me his team “is working on it.”
Craigslist indeed still exists, but it’s in very basic form – there is straight typing permitted without html or images. In fact, if you even label an uploaded image with an ad message you will get booted.
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