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Home Value Leads Reviews: Jim Flanagan

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Real Estate Technology

This review of Home Value Leads originally appeared on the HVL Blog under the title, "How Jim Flanagan From Coldwell Banker Flanagan Realty is Killing it…"

Every day, we are asked "Does Home Value Leads really work?" Rather than you hearing it from us, we wanted to introduce the Agent Spotlight, where our clients provide their own Home Value Leads reviews and give some tips on how to enhance yours as well.

Agent: Jim Flanagan, Coldwell Banker - Flanagan Realty

Tell us a bit about your business: Are you a single agent, a broker, a team? How many agents?

I am the Broker of Record for Coldwell Banker Flanagan Realty. I have 2 offices located in Ocean County, NJ, and currently manage 45 agents.

What sources do you use for online lead generation?

I use my personal real estate brokerage website for the majority of our buyer leads, courtesy of Revamped Agent and IDX Broker. For “Seller leads”, I have been using Home Value Leads which can be seen at TomsRiverHomePrices.com. In order to drive traffic to these lead generating platform, I use a recipe containing Google Adwords, Facebook Ads, blogging and social media.

What kind of budget do you have for online lead generation?

I have a monthly budget which includes my HVL Landing page and advertising allowance of $350. Between my website and IDX, I invest between $6,000 and $7,000 a year on online lead generation.

How much of your business comes from online lead generation?

Every year, I analyze the sources of our business. For the past two plus years, online lead generation has resulted in 50% of our business! My agents’ personal “Spheres of Influence” have historically brought in 40% of our business.  10% of our business comes from everything else combined.

So many agents complain that online leads are "low quality." What do you think has made you successful at converting leads from Home Value Leads into clients?

Two words - FOLLOW UP. I learned through trial and error with my buyer/IDX leads the true value of having a “follow up system” in place for online leads and not to rely on the agents.  For my HVL leads and IDX leads too, I use Follow Up Boss and a customized follow up system consisting primarily of e-mails. I also preach the mantra, "There is NO such thing as a “bad lead”, just “bad follow up”.

You had an awesome month. Can you tell our readers a little about it and how Home Value Leads played a role in it?

This past month produced 3 listings, in our core market area of Toms River, directly attributed to HVL and 1 from our brokerage website. All 4 of these listings are “Under Contract” as I answer these questions! The 3 HVL leads originated months prior to listing; one in September. One in December and one in January. Total sales volume for March courtesy of HVL is $875,000.

If you could give agents ONE piece of advice that would enhance their online lead generation conversion numbers, what would it be?

Have a FOLLOW UP system established, in place and enforced. Do NOT rely on your agents to take them as seriously as you do.

 

We would like to thank Jim for his Home Value Leads review and agreeing to answer a few questions for us about how has developed a successful real estate business and how Home Value Leads plays a part in that business plan. If you'd like to give Home Value Leads a shot for 14 days absolutely free, check out our free trial.  

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Comments (3)

RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

Followup is definately key when it comes to internet leads. They often need more time to pay off.

 

Jan 14, 2015 04:49 AM
Home Value Leads
Autaugaville, AL

Yes, internet leads can be a different animal than things like open house leads and sign calls. Some leads can take 9-12 months before they are ready to transact. Thanks for weighing in RVA HomePRO Michael Hottman 

Jan 15, 2015 10:59 AM
James Sanson
REAL Broker, LLC - Tempe, AZ
REALTOR®

I am looking for a conversion ratio for your online home value leads to listing appointments with them. What is your ratio?

Mar 27, 2016 07:58 AM
Home Value Leads

Thanks for asking James Sanson - Ranked in the TOP 1% of Arizona . Our system does a great job of converting visitors into leads but the conversion ratio really depends on your follow up. If you just "drip" them to death, it won't work great for you. If you personally follow up, make phone calls, text messages, etc, then your conversion rate would likely be much higher. 

Mar 28, 2016 05:56 AM