That’s just what real estate developer Extell did to market One Riverside Park, a 35-story, 219-unit condominium located in the company’s Riverside South residential complex in Manhattan.
In perhaps the most technologically-advanced sales tactic ever, Extell tapped holography pioneer Musion to generate holograms showcasing the condo’s interior, amenities and surrounding waterfront neighborhood.
And it worked! The condo won’t be open to residents until later this year, but as of December 2014, 85 percent of units have already been sold.
Fun fact: the development is steps away from 1965 Broadway, host of RISMedia’s Power Broker Open House in September.
Just when we thought drones were the next big thing...
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The preceding was originally published on RISMedia's blog, Housecall.
