It would be hard to deny the fact that today’s is MORE informed. With the plethora of data available at the push of a button or from speech into a microphone, one would assume that the consumer can be armed with everything they need to make good purchase decisions.
But are today’s consumers BETTER informed?
“Aye, there’s the rub.”
More information does not translate to better information. As a matter of fact, the deeper one delves into the data vault the more likely they are going to uncover outdated or incorrect facts.
I would go so far today to state that one is MORE likely to glean erroneous information than accurate facts in a preliminary search.
Webmasters are more focused on traffic than truth. Bigger is better. There is no validation required.
And it shows!