What can Realtors learn from UBER and EBAY for 2014?

 

What can Realtors learn from UBER & EBAY? Quite a lot!

 

  Building an online reputation can be tough.  About 7 months ago Google decided to change the way they index the interwebs.  This has been one of many google updates dubbed the Hummingbird Update.  For those agents that have a big presence online, Google essentially changed the rules on search engine optimization or SEO.  For some, this was a devastating blow to their online image as sites like Trulia and Zillow suddenly took over the top positions in every market for any real estate related keywords.  All 3 of these sites take OUR listings, market them to the consumer and sell the leads BACK TO OTHER REALTORS!  

 Now that these sites dominate the landscape on the web, what can real estate agents do?  Take a hint from Ebay and Uber's feedback systems.

 

                     

  Ebay started in the mid 90s and early on realized the importance of sellers reputation, good or bad for the buyer market.  They instituted a very simple system where buyers and sellers could rate the experience of a transaction.  This feedback let the rest of the ebay community know what type of Seller they were dealing with in case they wanted to purchase from the seller.  Over time this feedback proved VERY important to the ebay community to build the online reputations of Sellers.

 

  Uber opened for business in 2009 and instituted a similar system geared towards its rider clients.  The feedback from past riders has become paramount to anyone that currently uses the Uber service for determining the ideal driver before they arrive to pick riders up.  

 

  What do these examples have to do with real estate agents? A lot! Building your online reputation on Zillow and Trulia via posting all of your past sales, good past client experiences and most importantly speaking up on the sites forums and blogs will define the good agents from the great agents out there.  We have been building our presence on both sites for some time now.  Interestingly enough, we are seeing traffic originate from these channels.  Even more interesting, the quality of the leads are significantly better given the users have a dashboard view of your past sales and comments from past clients.  

 

  Zillow and Trulia are not going away. If real estate agents understand the importance of building content on these platforms, they will be able to leverage another marketing channel on the interwebs. 

 

 Ben Ganje + Partners always appreciates referrals in the Minneapolis real estate market! 

Courtesy of 

Ben Ganje + Partners

Professional Real Estate Services 

 

 

As a Residential Realtor, Builder and Developer Specialist, we sell homes in and around Minneapolis, Edina, Lake Minnetonka and the surrounding areas in the Twin Cities.
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Referrals from around the globe are always welcomed and appreciated, call us at 612.468.5638 or email ben@yoururbanlife.com. Thank-you!