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How to Survive in a Seller's Market

By
Real Estate Agent

It’s tough being a buyer in today’s real estate market. There are few houses for sale and to make matters worse, assuming the property is well priced, you may have multiple offers and bully offers to contend with. Every day buyers and their agents have to be on alert and ready to act or someone else may snatch the property even before you get a chance to see it.

With so much demand and so little supply putting upward pressure on prices, how to survive in a seller’s market? Do you throw your hands up in the air and give up or do you try to take control? Is this even possible?

The good news is that it is possible more often than you think. There are mistakes buyers make which make the process of buying a house more expensive and more painful in a seller’s market brought on by buyers themselves. What are some of these mistakes or missed opportunities and what can a buyer do?

1. First, don’t pass up a house just because no other buyer submitted an offer on offer night and convince yourself there is something wrong with the house. Buyers do this all the time to their detriment. Maybe it’s priced at market value and not under priced to attract an onslaught of buyers. But buyers are so conditioned to compete for a house that when no other buyer wants it they think there is something wrong with the house.

How many times have you heard of a house priced at $999,000, for example, with no buyer coming forth on offer night then the property is reduced to $899,000 and it gets a multiple offer and sells for $1,050,000 just a few days later? A buyer could potentially have bought this house for $999,000 but nobody else wanted it so buyers convinced themselves that something was wrong with the house and they passed. This was a missed opportunity and it happens regularly.

2. Secondly, don’t drag your feet when there is no set offer date. Considering current demand every passing day during the first week the house is on the market puts you at greater risk of competing with someone else if the house is priced to reflect market value. So act quickly. Unfortunately many buyers drag their feet only to find themselves in competition because they waited one day too long to make an offer. This also drives up prices.

3. Thirdly, don’t submit a low ball offer or a conditional offer when there are multiple offers on a property – just pass on the house.

For example if a house is listed for $899,000 and it has four offers registered, submitting a conditional offer or an offer below the list price simply drives up the sold price because the more offers the higher the buyer who really wants it will pay. Making matters worse is that this new sold price will set a price benchmark and you have just managed to drive up prices in an area you want to buy into.
So how can a buyer avoid these mistakes or seize these opportunities? The key is to work with an astute agent who is able to uncover these opportunities, bring them to your attention and has the credibility to nudge you to act or encourage you to stay away.

My experience has shown that if a buyer works with a strong, competent, experienced and full time working agent whom they trust, who has credibility and a track record, then they are more likely to take the agent’s advice and save money in the end. So find one of these agents to work with, because there are many, and get yourself a decent deal in this crazy seller’s market.

Comments(2)

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Robert Smith
Preview Properties, PC - http://www.RealEstateMich.com - Brighton, MI
SRES, Search for Homes Brighton-Howell-SE Michigan

Good advice, Sam.  It's often a tough market for either buyers or sellers, but that's just a market behavior.  Staying up to date with the dynamics is the best way to add value for your clients. From reading your post, I suspect you have no problem adding value.

Jan 18, 2015 09:49 PM
Tamara Liggins
Keller Williams Realty, Saint Louis Call Me today at 314.677.6104 - Florissant, MO
Bringing Buyers & Sellers to Homes!

Great information. A lot of times buyers and both sellers listen to national news instead of listening to their local news. That can only come from an agent that knows the market and can translate that information to their clients. I make sure if I even show a house I'm armed with market conditions since St. Louis is awfully huge and price can change within a subdivision for just 2 streets and not reflect the whole subdivision at all.  We're pulling into a seller's market for majority of St. Louis County, so I'm spending my time watching the list price, sold price and time on market when my buyers ask about specific areas.

Jan 20, 2015 01:04 AM