Early real estate blogging, fewer numbers doing it, less hunt and peck production.
Like much in marketing property listings and the local communities they populate, many take a wait and see approach. Too many still do with video for real estate, the most misunderstood child in the marketing family.
Blogging evolved in part because of distrust from the news media in general.
The days of black and white Walter Cronkite removing the dark rim reading glasses.
Telling us that's the way it is today and dissolved, faded away at the end of the day.
John and Jane Q Public kicked it up a notch in the rebellious, turbulent 1960's buzz. Some saying heck no, we won't go. Enough. Questioning authority, Big Brother, Uncle Sam. Not just believing everything in the newsprint, broadcast over the air picked up by the rabbit ears.
I have always thought the guy, gal on the street was the most credible.
I trust them most. Real world. Like a jury of your peers if you have ever been a jury foreman, there is so much wisdom when collected from all walks of life. Combining all those experiences. Stirring the pot of values, beliefs. And striving to hammer out a fair and just decision collectively.
But like gaming the system, the low budget reality programming took on the slick, spun polish of buzz words and catchy clever sound bites. Making you trust, laugh, think these are the regular boys and girls from right next door.
Down home genuine when scripted but made to look like spontaneous. Raw, real and genuine.
Can you even wonder where the seed of distrust and what's in it for you germinated?
Festered because of new ways to manipulate to get what the other wanted.
Whether to sway your vote on an important topic or candidate with the most money to lay down for the spot rotation clusters and full page ads.
Or social media merry go around chiseled into a cartoon over simplification to dumb it down. Make it easier to swallow hook, line and sinker. As nothing but the Gospel truth so help me God. Amen.
Or to convince how this product will improve your life, turn back the years, help you jump taller buildings easier. So order before midnight tonight. But wait, the first one hundred callers that do...well you know. You get a set of super sharp knives and a bamboo cooking steamer you can not live without if you are quick like a bunny. A Johnny on the spot drop everything to "git 'r dunnnn.".
People are beaucoup busy.
Many are scared, lost, indecisive, chasing something to fix that uneasy insecure feeling. Lots are not happy. Some are plain rude and pushy. Love them all, serve them all like it was a Hard Rock Cafe they entered that you manage in your home town. And oh yeah. We all know real estate listing, selling is highly emotional. Because it involves people, their life is at stake in these all important decisions.
Job transfers and promotions making moves happen. Sell there, buy halfway across town or the country.
Happy, head over heels in love, knot tied newlyweds.
Purchasing a cape. Or buyers that are elderly with parts wearing out. Couples downsizing, needing a single level. Purchasing a one floor ranch please.
Or waterfront recreational, farm spread property.
Maybe in the camp wanting investment commercial real estate listings to sort through.
And the darker side of the real estate planet.
Divorce, bankruptcy and some disease, addiction forcing sales of property listings the owners are not to happy to watch ripped away. Helplessly demanded to pass back the keys and flee.
So real estate blogging, the posts daily cover the gamut with what the writer thinks the audience needs help with out in the wild blue yonder. Blog posts served up hot and ready informational.
Delivered at all hours of the day or night (ding dong) to whatever device the blog post follower drives. Surfed in on to connect with best here and now. No matter where they are roaming the planet.
I remember writing several blogs at 186 miles per hour .
Don't just think of the guy or gal on desktop, the one with hand held mobile.
Or stretched back, feet up with a cat in the lap.
Who travels in and out of several open house on demand real estate video showings of property listings.
Like the cat, purring at what tickles his or her fancy.
Beside the portable open glowing screen bathing his or her face in eerie light. Who at the same time watches the big game or Law and Order (duh duh chord), whatever series special of the night routine.
On the 60 inch wall mount display while surfing. Our busiest time of the real estate day the logs show is 10:30 at night. When folks say whew. Done. Let's stop, drop, shop til the Sandman lowers the lids.
Your office never closes, is online not so much a fixed position beehive.
We deliver to the buyers, sellers, not make them have to trot in like Cave Man Realty days.
Bloggers, regularly feeding, weeding, watering their blogging channel garden of knowledge.
That is so important for the communication reach, frequency, impressions today.
To expand the audience to beyond just the shallow kiddy with the water wings end of the local pool.
On a round robin rotation of the meat and potato basics. Financing a home. Mistakes sellers make in real estate sales. Or something for the fellow agents, brokers in the audience to share. To beef up their marketing real estate listings. To improve their ever changig high stakes game wearing the blue and gold hard working "R".
Make sure to develop your voice online but also never to forget what it is like out in the audience.
To see the members of it, all of them individually. Not just the ones pretty much like you carbon copy. But those with other likes, dislikes, preferences. That will tap into your signal for engagement if you cater, deliver to their wants and desires. Return to pair up for the property listing dosey doe once you catch their attention. Keep the interest going to lead to finally easing up. And to make it a little less talk and a lot more action. So you win more round trip first class tickets to real estate closings.
The blogging real estate news connection that you better be broadcasting round the clock. To it keep loud and clear, never over and out constant in anything real estate related.