I'm sure by now you've all heard how important social media is for your business. Social media provides an interesting platform for real estate professionals. Especially considering the vast majority of people who are looking to buy and sell a home are looking online first.
The problem is, social media is a lot more complicated than it seems. Everyone says "Oh start a Twitter account, get on Facebook and leads, leads, leads!" That's not quite how it happens. And, if you've been experimenting with social media you probably already know this.
One of the biggest mistakes I've seen in social media is people spreading themselves too thin. People set up Facebook, Twitter, Pinterest, YouTube, Quora, Instagram, SnapChat accounts and spend all their time trying to get something going on those sites.
No wonder they don't see too much in the way of success. If you are new to social media, my suggestion is start small and look at one channel. Things that work well for real estate agents are those that can be really visual, including Pinterest and Instagram. Another great site for real estate is YouTube.
My suggestion, if you've been thinking about getting online with social is to tackle one channel first and get really good at it.
If it's Pinterest, then go all in. Make pins of your best homes, and group them in popular neighborhoods, make it easy for people to see them.
If it's Twitter, then make use of the Twitter search function. You can actually search based on terms AND location, making it easy to jump into a conversation in your local area.
If it's Facebook, go visual. Use a lot of pictures and use sites like PicMonkey or Canva to make them really attractive (and shareable).
These are just a few examples, there is so much you can do on social media, if you do it correctly!
It will help you establish a presence online, and some of your out of the box thinking might grab a few of those elusive millenials who are doing all their home searches via the internet.
The question is, are you using it? What are some of your struggles with social media?