Targeting Your Market: Social Media is the New Neighborhood

Services for Real Estate Pros with RISMedia

Our global economy (and the infinite abyss that is the Internet) can make it seem like your reach has to extend far beyond the parameters of your market. And while that can be true in some cases, buying and selling real estate remains, at its core, a localized service.

But these days, social media takes 'local' to a whole new level.

What steps are you taking to dominate your local market?

Have you targeted potential buyers and sellers with a boosted post on Facebook? Try it out to promote a new blog post, client testimonial or event in a listing cycle. And don’t be afraid to target multiple posts based on differing criteria – age, location, education, industry, etc.

To really make boosted posts work for you, upload your email database. You may not have a personal connection with each and every contact, but the gatekeepers over at Facebook will find their profiles for you so you can promote your posts to them, too.

Twitter recently joined the ad game, and their campaigns actually do yield solid conversion rates. Like Facebook, these can be strategically geared toward specific audiences of your choosing.

If you don’t have a presence on the second largest search engine out there, make it a priority this year to create a YouTube channel. You can use it to upload property tours, but also consider setting up an ad campaign in pre-rolls, search results or the sidebar.


How are you using social media to dominate your local market?






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What Are the Biggest Social Media Trends for Real Estate in 2015?
Bill Gassett's Tips for Successfully Mastering Social Media

The preceding was adapted from

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Comments (34)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Other than being present in the most popular social media like Activerain, Facebook, Twitter and Linkedin, I have not done much.  I like to use Facebook first to market my services first.

Jan 27, 2015 07:31 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

I am doing it all except twitter and instagram.  But I am learning more and more each day

Jan 27, 2015 07:43 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks Suzanne.  Excellent tips and something I need to be a bit more diligent doing.

Jan 27, 2015 08:52 PM
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I'm using these and will improve on them this year Suzanne De Vita . It's a new world out there.

Jan 27, 2015 09:54 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Repetition and being available never fails to make one known. Add the Internet and methinks you got a business opportunity that can work-out

Jan 27, 2015 10:21 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Suzanne De Vita 

Well done. It's absolutely essential to have a presence on social media, but more importantly to have it as part of the annual business plan as to where you are, what you are doing, and when.

Boosting Facebook posts works really well in terms of expanding your reach, and getting more likes. The important thing is to share information that  people want or enjoy seeing.


Jan 27, 2015 10:34 PM
Suzanne De Vita
Online Associate Editor

Thank you all for your comments!

Endre Barath, Jr. , Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker , Gene Mundt, Chicago-area Mortgage Lender - and Joan Whitebook:

Check out Facebook's Custom Audiences. With it, you can upload a spreadsheet of emails (minimum of 100 addresses, I believe) - the FB engine will find those folks and target your ads to that audience. Hope that helps!

Jan 27, 2015 10:52 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

This is excellent information. I didn't realize I could upload my database. That's a feature that could be quite successful for me.

Jan 27, 2015 11:15 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Suzanne De Vita -Social Media is a tool that I need to utilize more for better results. #Socialmediamarketing


Jan 28, 2015 11:18 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Suzanne, though I do not think I will start buying ad space on fb or twitter, I do plan to increase my YouTube presence this year.


Jan 28, 2015 01:52 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Interestingly Suzanne I have noticed a lot of activity on Pinterest which ironically is being Syndicated through FB posts....Endre

Jan 28, 2015 01:57 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Another tidbit of helpful info in your reply, Suzanne De Vita ... you're amazing!  Thanks so much .. definitely will be checking the custom audience info out.


Jan 29, 2015 06:06 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

A great challenge to us all to start utilizing this new source of business. Always be changing!

Jan 29, 2015 11:29 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ain't it the truth. Use YouTube and of course the other resources you mention :) ! Sorry I missed this earlier, Suzanne.


Jan 30, 2015 05:26 AM
Hank Dugie
Brockway Realty, LLC - League City, TX
Mr. League City

Social media is not the end all be all, but.... it is so important! Especially for the new generation of home buyers.

Jan 30, 2015 12:01 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Suzanne, great feature (and geez I'm so late in reading it!) I DO have a YouTube Channel, but still haven't tackled the new camera/video capabilities. Nice to see you featured by our dear YouTube Expert, Debb Janes, too!

Feb 02, 2015 05:51 AM
Suzanne De Vita
Online Associate Editor

Thanks everyone for your feedback!

Debb Janes - I'm honored to be featured by the YouTube queen! Thank you!

Feb 02, 2015 10:58 PM
Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO

Suzanne, are you familiar w/FB Editor vs. FB post?

Is one better than the other?



Feb 03, 2015 01:16 AM
Suzanne De Vita
Online Associate Editor

Kevin Guttman 877-251-9709 - Thanks for reading! As I understand it, the editor is for large entities that run numerous ad campaigns simultaneously. We stick to posting organically, but if prior scheduling is needed, we use Hootsuite. Hope that helps!

Feb 06, 2015 02:59 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It is still a big neighborhood that connects so many of us. 


how are you doing? No posts recently...

Aug 12, 2016 02:37 PM