Our global economy (and the infinite abyss that is the Internet) can make it seem like your reach has to extend far beyond the parameters of your market. And while that can be true in some cases, buying and selling real estate remains, at its core, a localized service.
But these days, social media takes 'local' to a whole new level.
What steps are you taking to dominate your local market?
Have you targeted potential buyers and sellers with a boosted post on Facebook? Try it out to promote a new blog post, client testimonial or event in a listing cycle. And don’t be afraid to target multiple posts based on differing criteria – age, location, education, industry, etc.
To really make boosted posts work for you, upload your email database. You may not have a personal connection with each and every contact, but the gatekeepers over at Facebook will find their profiles for you so you can promote your posts to them, too.
Twitter recently joined the ad game, and their campaigns actually do yield solid conversion rates. Like Facebook, these can be strategically geared toward specific audiences of your choosing.
If you don’t have a presence on the second largest search engine out there, make it a priority this year to create a YouTube channel. You can use it to upload property tours, but also consider setting up an ad campaign in pre-rolls, search results or the sidebar.
How are you using social media to dominate your local market?
The preceding was adapted from RISMedia.com.