Real Estate Blog Rules
This is the second in a multi part series on real estate blogging. Go here to see the introduction: Intro to real estate blogging. Before you start blogging, take some serious time to determine who your target audience is going to be. Which niche do you want to receive leads from.
First, what is your goal for blogging?
My goal was to have my website appear on page one of Google. If I get to page one, then I will receive real estate leads, based on how my blog interacts with my website. I hope this is your goal as well. If it is not, maybe you just need a newsletter to go out to your database.
Second, is the market I am considering always going to be there?
When I decided on seller financing, I had investors in my pocket who wanted to hold the notes, so it was an easy decision. When the laws changed, many of those investors went away, and making a sale became more difficult. So my advice is to choose to go after something tangible, that will always be available, and in demand. Just a few examples may be an area of town, subdivision, gated community, condo development, water front properties, golf course homes, Victorian style, acreage, etc, etc… Stay away from basing your blog on things that lawmakers can change, such as owner financing or temporary rebates. If you want to blog about those items, and it is a good idea, go ahead, but don’t make it the main focus of your blog.
Third, how big is the market?
This is important. If you love old rustic homes that have no indoor plumbing but use an outhouse, that’s great. But is there a market for that? Do people want to buy a home with no indoor plumbing? Well maybe if you live in Amish country in Pennsylvania, but then you would have to do flyers. The Amish are not going to be on the internet. J If the neighborhood or area you choose only has 25 homes, well there may not be enough market to make the time commitment worth it. On the other hand the market can be too big. If you think you’re going to blog about homes in New York City, you will never get to page 1 of Google, maybe even not page 100. Trulia, Zillow, Realtor.com and many other big name big money companies have the money and resources to target this big name. Go do a Google search and you will see. So go for a market that you know, that the big guys don’t have a monopoly on. It will take some research, but you will be glad you did.
Fourth, is the physical location of the Niche manageable and worth your time?
If you choose an area to blog about, how close is it to you? If it’s 60 miles away, will it be convenient to get to and show homes? Maybe it has great numbers, high sale price, low days on market, new infrastructure and a host of other things. But is it worth a 4 hour commute to show a home? So make sure the area or niche you choose will be manageable over the long run. Missing your kids games, or dinner with your spouse because your niche is all over the county, or the area is 2 hours away, does not make for a good home life. I chose the neighborhood I live in, and man, that was a blessing.
And fifth, do people actually move in this area?
According to NAR people move on average every 7 years. This number does not fluctuate much. So make sure the area or niche you are targeting hits at least this number, or of not, the sales price is worth it. We have a neighborhood near our office that we would use for training. We would door knock there to get agents used to talking to people and handle some rejection. We found out quickly that no one was moving. When we went back to the office and did our research, we found that there were only 8 sales a year in a neighborhood with about 150 homes. People did not move in this neighborhood. Needless to say, we did not work that neighborhood anymore. Make sure and do the research on the areas you choose. Doing a real estate blog takes time and commitment. Make sure it’s worth your time. And when the leads start coming in, make sure you are keeping track of them. Use TrackTheLead.com or some other CRM system. If not, your just wasting your time.
Johnny Morrow is owner of TrackTheLead.com Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.