How to Format your Real Estate Blog

Services for Real Estate Pros with Track The Lead

Simple Real Estate Blog Structure for Lead Generation

This is part 3 in the Real Estate Blogging Series. In the last blog we went over the 4 principles to consider before you blog. Now that you know which niche area you want to generate leads from, lets talk about how to structure the blog so that it is easy and automatic. One thing we don’t want to do when blogging 3 times a week is over think what we are doing. So we keep it simple. The first thing we do is find a property that fits our niche. I am going to use Timberwood Park as the niche, since it is a neighborhood I have blogged about before. So I am going now to log into my MLS and find a property. 4 minutes later I have the property I want to blog about, 26510 Adonis Dr. I optimize my blogs for SEO ranking. Remember our goal here is to make it to page 1 of Google. The real estate blog follows the following format:

  • Description of the property, with imbedded URL going to my website search page
  • One Great Photo of the listing.
  • Quick Stats of the niche
  • Quick location of the house
  • Where the person looking at blog can search for more homes
  • Identify who the listing belongs to. In my state I can advertise other brokerages listings so long as I identify who the listing broker is. You need to ask your broker what their policy is on this.
  • The footer I use in all of my blog posts with imbedded URL’s with my phone number

Here is what it looks like:

26510 Adonis Dr is located in Timberwood Park just north of San Antonio. Fantastic TX Hill Country home w/ tons of curb appeal & large lot. Inside the wood/glass front door find a graceful home w/ tons of light, crown molding, Plantation Shutters & beautiful archways/niches. 2 story family room boasts a wood-burning fireplace. Eat-in kitchen has granite counters, 42" cabinets, smooth cooktop/built-in oven & access to a lovely porch/deck. Sep. dining rm & study w/ Master Ste on 1st flr. Upstairs are 3 roomy bedrooms, a media room (can be 5th bdrm), & huge gameroom. Tons of extras.

timberwood park Adonis In the Timberwood Park Subdivision there are currently 27 homes for sale ranging in price from $258,000 to $699,900.

Timberwood Park is located 8 miles north of 1504 with easy access through Blanco Rd or Highway 281. Just click this Link to see more homes in Timberwood Park This listing provided by RE/MAX Associates. San Antonio TX Real Estate Sales and Solutions – Johnny Morrow REALTOR The Team is your dedicated real estate professional in the San Antonio TX area including Timberwood Park, Stone Oak, Cibolo / Schertz / Universal City, Alamo Ranch, Boerne, Helotes, Shavano Park, the Medical Center as well as the local Military bases of Randolph AFB, Fort Sam, and Lackland AFB. Protecting your equity is our number one priority. 210-897-2645


______________ That is the structure. I just copied the description from the MLS. You can give this some thought and make it more appealing, but my goal is to not think, but to get this posted as quickly as possible. The important thing is to have links going to the search on YOUR website for the niche you have chosen. If you don’t have the links, doing the blog will lose it’s power. I will show you why in the next blog.

So why do I choose to mainly do blogs about property? For a couple of reasons. I am looking for people who want to buy or sell in Timberwood Park. And what is most important to these folks? Seeing real properties. They want to see homes and pictures and prices, so I give this to them. It is also the easiest thing to do, and I don't have to think much about it. I can literally write a blog in less than 8 minutes. This is important. I find that if people have to spend a lot of time thinking, the appeal will be lost, and it starts to feel like 'work'.  Keep in mind I will also blog about what is going on in Timberwood Park from time to time.  I can get this information straight from the neighborhood newsletter the association puts out.

I am not the genius that came up with this. I learned this from an SEO Guru Key Yassad. I simply put what he taught me to work, and it does work. If you blog 3 times a week, and do what I am going to suggest in the next blog, your hard work will payoff.

Johnny Morrow is owner of Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To and give them a try.

Comments (5)

Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Great article and very informative. Thanks for sharing

Jan 25, 2015 02:06 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

I actually read your article and agree. The structure and making sure all the essential ingredients are placed just so. The platform chasis is where the information rides. The structure of it is key to deliver the information best on property listings. Links to more add authority, expand just the 500 to 1000 words and help cross pollinate to show up on the win, place, show of a front page search index.

Jan 25, 2015 02:28 AM
Johnny Morrow
Track The Lead - San Antonio, TX
Simple CRM Development

Thanks for the feedback.  Expanding the article to 1000 words is better.  When agents first start blogging they are at a loss for words, literally.  Asking them to write 800 to 1000 words seems very daunting and too much work, so they stop blogging before they start.  For new bloggers keep it simple.  The length will grow with time.

Jan 25, 2015 10:22 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Johnny - This is a good post, and pretty much along the lines of how I try to format my posts. I will check into your other parts of this blogging series to see what else I can learn.

Mar 03, 2015 10:24 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

This is great info! Thanks for the links too.

Mar 19, 2017 12:53 AM